Marketing - Associate Degree

General

Program Description

Marketing is exciting, dynamic and essential to the success of every business. In today’s fast-paced organizations, marketing is everyone’s responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate social media strategies, create presentations, close sales, and develop leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event marketing specialist, market researcher, social media coordinator, sales executive, and promotions coordinator.

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

  • Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.
  • Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.
  • Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.
  • Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost-effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.
  • Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.
  • Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.
  • Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.

With additional education and/or work experience, graduates may find other opportunities for employment.

  • Business Owner
  • Customer Service Manager
  • Insurance or Financial Services Agent
  • Marketing Director
  • Promotions Manager
  • Real Estate Agent
  • Sales Manager
  • Marketing Information Manager
  • Social Media Manager
  • Media Buyer

Requirements for Program Entry

  • Completed application.
  • High school transcript or equivalent.
  • Ability to use a computer keyboard.
  • Students should have mastered basic math skills

Curriculum

  • 10-890-101 College 101
  • 10-104-110 Marketing Principles
  • 10-104-182 Personal Brand-Development
  • 10-104-124 Marketing Presentations
  • 10-104-101 Selling Principles
  • 10-103-131 Micro: Excel-Intro
  • 10-801-136 English Composition
  • 10-804-134 Mathematical Reasoning
  • 10-104-107 Marketing Comm-Integrated
  • 10-104-176 Consumer Behavior
  • 10-104-191 Customer Service
  • 10-801-196 Oral/Interpersonal Comm
  • 10-809-198 Intro to Psychology
  • 10-104-119 Social Media Marketing
  • 10-105-103 Career Preparation
  • 10-101-106 Accounting-for Non-Accountants
  • 10-102-150 Business Law
  • 10-809-166 Intro to Ethics: Theory & App
  • 10-809-195 Economics
  • 10-104-125 Event Marketing
  • 10-104-189 Sales Management
  • 10-104-198 Market Research & Info Mgmt
  • 10-809-172 Intro to Diversity Studies
  • 10-104-148 Global Marketing
  • 10-104-183 Personal Brand-Portfolio
  • 10-104-199 Marketing Career Experience
  • 0-104-119 Social Media Marketing
  • 10-105-103 Career Preparation
  • 10-101-106 Accounting-for Non-Accountants
  • 10-104-172 Marketing Content Management
  • 10-809-166 Intro to Ethics: Theory & App
  • 10-809-195 Economics
  • 10-104-198 Market Research & Info Mgmt
  • 10-104-125 Event Marketing
  • 10-104-175 Engagement Strategies
  • 10-104-174 Marketing Analytics
  • 10-809-172 Intro to Diversity Studies
  • 10-104-183 Personal Brand-Portfolio
  • 10-104-199 Marketing Career Experience
  • 10-104-119 Social Media Marketing
  • 10-105-103 Career Preparation
  • 10-101-106 Accounting-for Non-Accountants
  • 10-104-154 Consultative Selling Overview
  • 10-104-156 Prof Sales: Strategy/Prep
  • 10-104-158 Prof Sales: Approach Strategies
  • 10-809-166 Intro to Ethics: Theory & App
  • 10-809-195 Economics
  • 10-104-198 Market Research & Info Mgmt
  • 10-104-161 Prof Sales: Cust Needs Assess
  • 10-104-163 Prof Sales: Prod Solutions
  • 10-104-167 Prof Sales: Closing Techniques
  • 10-104-169 Prof Sales: Long-Term Partner
  • 10-104-168 Negotiate Customer Resistance
  • 10-104-189 Sales Management
  • 10-809-172 Intro to Diversity Studies
  • 10-104-183 Personal Brand-Portfolio
  • 10-104-199 Marketing Career Experience

Start here. Finish at a four-year.

NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners.

Accreditation

Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses.

Last updated Sep 2018

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About the School

Founded in 1912, NWTC is a nationally-ranked, two-year public college where students prepare for high-tech careers and begin their bachelor’s degrees. Last year, NWTC served over 32,000 students; 7,80 ... Read More

Founded in 1912, NWTC is a nationally-ranked, two-year public college where students prepare for high-tech careers and begin their bachelor’s degrees. Last year, NWTC served over 32,000 students; 7,800 students pursued degrees and diplomas and worked with over 1,100 businesses for contract training. Read less
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