Market Opportunity Assessment in Asia

General

Program Description

Market Opportunity Assessment in Asia

Course Overview


In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance. This course teaches you to identify high potential market segments in a structured manner and set new directions for your company to outpace competitors in Asia. In the course you will learn to apply powerful methods to monitor your company's market performance and create results.

Why shall you attend?


Market opportunity assessments drive results by showing which markets to target and indicating the correct allocation of your company's resources. The difference between winning and losing in Asia depends on your company's ability to spot an opportunity, take charge in a new market, and act decisively to win business in the right market segments. This two-day seminar will give you the skills to segment markets in Asia, identify attractive markets and act when the timing is right for market entry.

Do you want to

  • Anticipate and forecast emerging market opportunities in Asia?
  • Segment markets clearly and quantify top customer prospects?
  • Align your company's resources and assets with market potential?
  • Identify the right timing for a potential market entry?
  • Think and act strategically in approaching target markets?
  • Monitor and assess your performance against competition?
Last updated Feb 2018

About the School

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of mu ... Read More

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia. Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies. Vision & Goals The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia. I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia. I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence. Read less