Market Intelligence and Market Research in Asia

General

Program Description

Market Intelligence and Market Research in Asia

Course Overview


In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills to improve your company's performance. This course teaches a structured approach to collecting, analyzing and delivering key information for management decision making. It outlines the components of a market intelligence system and shows you how to conduct market research that will drive your company's strategy and provide immediate, actionable information for tactical decisions.

Why shall you attend?


Sound marketing strategy depends on superior market intelligence. In most companies, essential market information is improperly collected and analyzed. This two-day seminar trains you in the newest market research and intelligence trends to elevate your ability to transfer market information into pragmatic strategies to achieve your company's short- and long-term vision and stay ahead of your competition in Asia.

Do you want to

  • Identify information needs and improve market intelligence sharing within your company?
  • Understand the components of a market intelligence system?
  • Design a research brief and plan a market survey?
  • Select appropriate methodologies to conduct market research?
  • Use the internet to source and build market data?
  • Use market information as part of the planning process?
  • Build competitor profiles and anticipate their next moves?
Last updated January 2018

About the School

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of mu ... Read More

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia. Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies. Vision & Goals The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia. I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia. I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence. Read less