Market Entry Strategy in Asia

General

Program Description

Market Entry Strategy in Asia

Course Overview


In this intensive two-day seminar you will evaluate and balance investment vehicles and strategies for a potential market entry in Asia. The course will support you in reducing risk and financial uncertainty by mapping competitors, customers, partners, channels, suppliers and other market dynamics. It will help you to create a detailed roadmap to match your capabilities with the market environment and enables you to recognize early warning signals.

Why shall you attend?


Market entry can be one of the riskiest but most rewarding decisions a business can make. Choosing the right investment vehicle will allow your company to avoid legal and administrative hassles that can imperil a new business. Additionally, selecting the proper entry strategy sets your business up to reap the benefits of new and expanding markets. This two-day seminar instructs you how to select the correct market entry strategy and operational setup to overcome early obstacles. It equips you with professional tools to detect warning signals in the market and to apply key performance indicators that will assist you in monitoring and improving your business performance.

Do you want to

  • Make sound and timely market entry decisions in Asia?
  • Identify and evaluate the various "Go-To-Market"-models and strategies to find the best investment vehicle for your company?
  • Determine strategic regional and local market entry options?
  • Assure that your capabilities match local market needs?
  • Avoid bad investments in Asia by recognizing early warning signals?
  • Implement key performance indicators to monitor your business performance in a new market?
Last updated Jan 2018

About the School

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of mu ... Read More

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia. Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies. Vision & Goals The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia. I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia. I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence. Read less