- Summer University block 2: July 10th - July 21st, 2017
- Course price: 920 Euros
- 22 hours of class sessions per week, 3 ECTS credit points
- Innovation Management
- Business Models
- Design Thinking
- Systematic Design Methods
- Market Analysis
This course is for all undergrad and postgrad students as well as for professionals with an engineering, natural sciences, social sciences or arts background. Participants attending this Summer School should have a strong interest in creating new products, processes and businesses and in working together in multidisciplinary teams.
By the end of this course, students have:
- The ability to successfully apply the learned knowledge for development of a new product/Process or business concept
- The ability to systematically explore and create ideas or modify existing business ideas for answering market needs
- The ability to systematically explore diverse obstacles in building a viable business concept based on a technology
- An in-depth understanding of the different phases of a business development process
- The ability to transform new ideas into business solutions for a commercial market environment, combined with decision-making and leadership competencies
- The ability to work in multidisciplinary teams
- The ability to present a concept to an internal audience as well as to an external panel of financiers
- The ability to reflect upon ethical and team processes
The course will include the following components:
- Classroom-based lectures
- Team projects
- Team coaching
- Company visits
- Pitch Training
- Team pitches
Business plan development in stages – (a) idea generation – (b) business concept development – (c) business plan conceptualization – (d) business plan presentation/pitch.
Business concept development is facilitated by a mix between input sessions with experts, interactive discussions and coaching. In addition principles from business ethics, human resource management, social media management, IP Management, and market research are part of the curriculum and are thus incorporated into the learning process.
The Summer Course starts with an introductory session, followed by an idea presentation (either in sales pitch or poster format). Based on the ideas and the team requirements presented, participants group around ideas and form teams of max. 5 people. The teams are multidisciplinary containing students from different disciplines.
The summer course is mainly characterized by project work based on the stages of Business Plan creation. Project work is supported by mentors/coaches. In addition the summer course contains applied lectures from academics and practitioners. Towards the end of the course the students are trained to present their business plans. The course ends with a business plan pitch to a combined audience of internal staff (business coaches from Center for Entrepreneurship, CfE), participants and a panel of external financiers.
The prerequisites of the TU Berlin Summer and Winter University in “Managing Innovations and Creating Innovative Business Models” are: at least one year of university experience + English level B2 or equivalent.
Prof. Dr. Jan Kratzer
Prof. Dr. Jan Kratzer is Chair of Entrepreneurship and Innovation Management and Managing Director of Center for Entrepreneurship at Berlin Institute of Technology, Germany. In the School for Business and Economy at Berlin Institute of Technology he holds the function as Vice Dean for Research and Internationalization. In addition, he is editor of “Creativity and Innovation Management” (CIM) and in the editorial board of “Journal of Product Innovation Management”. Within the European Institute of Innovation and Technology (EIT) Jan Kratzer has held different functions in designing the educational programs of EIT. His research is mainly on factors that drive entrepreneurial activities towards success among others research on networks of entrepreneurs, entrepreneurial education, open innovation networks, social entrepreneurship, online social networks and entrepreneurial opportunities. His work has appeared among more in Journal of Consumer Research, Economy and Society, Research Policy, Heath Policy, Journal of Product Innovation Management, Research-Technology Management, Technovation, Journal of Mathematical Sociology, Journal of Engineering and Technology Management, International Journal of Project Management, Journal of Small Business and Entrepreneurship, International Journal of Entrepreneurship Venturing.
This school offers programs in:
Last updated October 23, 2017