To be truly emancipated professionals in the real estate sector of the luxury world, the cornerstones of one's role must be redefined.
In particular, to operate successfully in the world of luxury it is necessary to focus attention on two different macro dimensions: the professional and the aesthetic-relational.

The Executive Course in Luxury Real Estate of ESE aims to integrate both dimensions by proposing a set of modules that balance the elements of the system. On the one hand it is essential to develop strong professional strength, on the other it is necessary to look more closely at key soft skills .

The course in Luxury Real Estate will focus on the following topics:

How the sales process in the luxury world evolves; what attention to pay in relation to the different cultural identities; the art of narrating as the fulcrum of giving meaning to the property you are selling; the art of prefiguring to build imaginative fields tailor made for the customer; iconography as a fundamental element of narration, legal, fiscal and financial aspects. Indispensable enrichment to the course are the 'dialogues' with guest speakers who will present their case history .

Professional opportunities:

  • Enter as Real Estate Agents in the international context of Luxury.
  • Deepen the training with a view to international openness.
  • Training credits recognized by FIAIP
  • In partnership with Fiaip Toscana and VERA Consulting

Course program:

The course includes 6 full-time classroom lessons for a total of 48 hours.

At the end of the course there are 4 days in London (London Luxury Experience / optional).


  1. Personal Branding (3h)
  2. What is Luxury (3h)
  3. Interculturalism (6h)
  4. Sales Processes in the Luxury World (6h)
  5. International Law (6h)
  6. International Transactions and Financial Aspects (12h)

Dialogues: 'Keys to Sucesso'

Meeting with Guest Speaker: international agents, international trade fairs, entrepreneurs, architects. Presentation of Case Studies.

London Luxury Experience (4 days at the end of the course, OPTIONAL)

Teaching Language:



European School of Economics , Palazzo Rosselli del Turco, Borgo SS Apostoli 19, Florence

Entry requirements:

Enabling the role of Real Estate Agent.

In case of non-authorization, the Scientific Committee of ESE reserves the right to interview the candidate to evaluate the curriculum.

Formative credits:

Recognized by FIAIP.


At the end of the course a certificate of participation will be issued by the European School of Economics and signed by the teachers of the course.


  • Fiaip Tuscany
  • VERA Consulting


  • Registration: € 600.00
  • Course fee: € 2600.00


For all Fiaip members a 10% reduction on the course fee is envisaged.

Possibility of loans at discounted rates with the Monte dei Paschi di Siena bank (Florence agency).

Program taught in:
  • Italian
European School of Economics

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Last updated April 18, 2019
This course is Campus based
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3 months
2,600 EUR
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