THIS COURSE IN HELD IN ENGLISH LANGUAGE.
The Italian Contemporary Design and Trends Spring semester focuses on the cultural aspects of design and offers participants a practical study of the Italian design system from the management and the design methodology perspective. The course explores contemporary design trends and design languages, through lectures and visits to showrooms and fairs. New trends in furniture, various types of houses, different lifestyles and people's needs and desires will be analyzed from a practical and emotional point of view.
The course is structured around the major international trade shows including the Salone del Mobile furniture show in Milan and the Design Week that follows, the Salone Satellite, Euroluce, International Bathroom Exhibition and the International Home Furnishings Expo.
Throughout the semester, students will be engaged in developing technical and critical skills in the classroom and inside the main trade fairs that highlight the Italian design experience.
Schedule: Lessons run from Monday to Friday, full time
Target: This course is intended for motivated students and professionals interested in understanding the Italian design system and the trends research methods.
A basic knowledge of Photoshop and Illustrator commands is requested.
Structure and methodology: The first part of the course will allow participants to understand the Italian design system, focusing mainly on furniture design. At the same time students will acquire the tools and the methods necessary to analyze a specific collection of a specific brand; the analysis will be related with formal language, use of colors, materials and finishings.
Thanks to the basic knowledge acquired at the beginning of the course, students will be able to do an analytical experience on field during the Milano Design week and individuate the main trends in the furniture design filed. This will be the starting point to work on a proposal for a new collection for a “Made in Italy” brand.
During the course participants will develop technical skills which will allow them to translate their ideas in a professional presentation for a client.