Introduction to Visual Merchandising

Fashion Retail Academy (FRA)

Program Description

Introduction to Visual Merchandising

Fashion Retail Academy (FRA)

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store.

The course includes:

  • Role of a Visual Merchandiser
  • Understanding the importance of brand identity and the theory of Interior Visual Merchandising
  • Dressing, understanding and styling for mannequins
  • Up selling via window display
  • Creating and installing small window schemes
  • Practical workshop to design and create own window

The following aspects of Visual Merchandising are covered:

  • In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window
  • Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy
  • Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines
  • Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping
  • Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display
  • Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation.

Suitable for:

Over 18 years of age, beginner.

Pre-course prep

In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford).

Please Bring:

  • Pen and notebook
  • Calculator


3 Days: 10.00am - 4.30pm (including lunch break)

This school offers programs in:
  • English

Last updated January 3, 2017
Duration & Price
This course is Campus based
Start Date
Start date
February 2017, September 2017
3 days
Full time
340 GBP
Start date February 2017, September 2017
United Kingdom London, London, Greater London, London, England
Application deadline Request Info
End date Request Info
Duration 3 days
Price 340 GBP