This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store.
The course includes:
- Role of a Visual Merchandiser
- Understanding the importance of brand identity and the theory of Interior Visual Merchandising
- Dressing, understanding and styling for mannequins
- Up selling via window display
- Creating and installing small window schemes
- Practical workshop to design and create own window
The following aspects of Visual Merchandising are covered:
- In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window
- Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy
- Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines
- Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping
- Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display
- Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation.
Over 18 years of age, beginner.
In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford).
- Pen and notebook
3 Days: 10.00am - 4.30pm (including lunch break)
This school offers programs in:
Last updated January 3, 2017