From a strategic perspective, marketing is comprehensive and includes not only the understanding of marketing terminology but also a method of applying it in a competitive environment. Marketing is dynamic and requires you to constantly be aware of the marketplace from the viewpoint of the customer and the competitors.
Gain the knowledge to understand the vital role of marketing in the success of any company. Through case studies, team projects and simulations, you analyze current market conditions; investigate the relationships of product, price, promotion, distribution, customer relationship management, and packaging; and learn to develop an integrated marketing plan. Whether you seek to be a marketing professional or manage a marketing department, this certificate provides you with the essentials to Start Your Application.
This program is offered in fall, spring and summer.
Prerequisite: Three years of an undergraduate degree; no work experience is necessary. If you have a previous study or significant work experience in marketing, we recommend that you choose a different program.
- Introduction to Marketing
- Marketing Research: Concepts and Techniques
- Strategic Brand Management
- Marketing Strategy
- Global Business and Marketing Strategy (capstone course)
Additional courses will be added based on audience and market trends. Sample courses could include advertising and social media, global marketing, green marketing, integrated marketing communications, public relations or social media marketing strategies.
Duration of program
4 to 12 months, depending on the program
Pace of Study
Full-time, Monday–Friday, up to 30 hours per week
Classes are held Monday through Friday from 9:30 am to 12:30 pm and 1:30 pm to 4:30 pm.
||Estimated Living Expenses
|8-Month Program: IDP + Internship
|12-Month Program: MBT
Cost includes course fees (including textbooks and readers), mandatory health insurance, orientation, workshops, student advising, completion ceremony and reception, and an electronic yearbook. The tuition fee does not include visa fees, travel, and housing costs, meals or daily expenses.
The U.S. government requires you to demonstrate that sufficient financial resources will be available to you while studying in the United States. If family members will be accompanying you to the United States, you must increase your estimated expenses by $600 per month for your spouse and $400 per month for each child (figures in U.S. dollars).
Optional: You may purchase library and recreational sports facility access separately if desired.
8-Month Program: IDP + Internship
The first installment of $13,600 is due 30 days before the start of the first term.
The second installment of $3,000 is due five weeks into the start of the first term.
12-Month Program: Management and Business Track (MBT) (paid in three installments)
The first two installments of $13,600 and $13,100 are due 30 days before the start of the first and second terms, respectively.
The third installment of $2,600 is due five weeks into the start of the second term.
International Diploma Programs English Proficiency Requirements
Applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program.
|English Language Test
||Minimum Score for International Diploma Programs
||Advanced (minimum 176)
English Proficiency Requirement Exceptions
University study in a country where English is the primary language spoken
Scores must be from the past two years.
Golden Bear Center
1995 University Ave., Suite 200
Berkeley, CA 94704
||Start and End Dates
||January 8, 2019–April 19, 2019
||November 19, 2018
||May 1, 2019–August 14, 2019
||March 18, 2019
||September 4, 2019–December 12, 2019
||July 22, 2019
||January 8, 2020–April 22, 2020
||November 18, 2019
Program taught in: