Higher Program in Digital Business and Marketing (PSDBM)

General

Program Description

The Higher Program in Digital Business

  • Average age 35 years
  • Course duration 150 hours
  • Next call Tenerife: November

Why?

  • Learning methodology "The Valley Journey" where the student makes a training itinerary crossing the keys of the digital business.
  • The only market program that combines the different themes related to the digital business with the deepening of marketing.
  • Project end of program with small groups (maximum five students) with tutorials for the execution of the project and the defense of it before a court following the pitch model of financing rounds.

goals

  • Position yourself as a specialist in the digital sector
  • Know tools and digital resources
  • Understand the relevance of the transformation in companies
  • Create a network of contacts in the digital sector and promote networking
  • Learn to use digital media with business objectives
  • Learning with reference teachers in the digital sector

Modules

MODULE 01: ENVIRONMENT AND DIGITAL ECONOMY

  1. Digital business models
  2. The superconsumer and omnichannel

MODULE 02: DIGITAL PRODUCT DESIGN AND USABILITY

  1. Design Thinking
  2. Project management and agile methodologies
  3. Digital product strategy
  4. Design of user experience (UX) and clients (CX)

MODULE 03: FUNDAMENTALS OF DIGITAL MARKETING

  1. Search engine marketing: SEO and SEM
  2. Inbound marketing
  3. Membership
  4. Email marketing
  5. Workshop: Google AdWords

MODULE 04: SOCIAL MEDIA

  1. Strategy and social media plan
  2. Communication and online reputation
  3. Tools and metrics in social media
  4. Video on social networks
  5. Facebook, Twitter, Instagram
  6. Influencer marketing
  7. Workshop: Facebook Ads

MODULE 05: ADVERTISING AND DIGITAL CREATIVITY

  1. Advertising models and Media plan
  2. Adserving and formats
  3. Creativity and branded content
  4. Programmatic advertising and RTB
  5. Programmatic sale and purchase
  6. Growth hacking

MODULE 06: MARKETING PLAN AND BUDGETARY EXECUTION

  1. Construction of branding with digital media
  2. Performance marketing
  3. Budget planning and execution
  4. Case study: Marketing plan
  5. Recruitment and loyalty of the eCRM to the social CRM
  6. Workshop: Planning
  7. Workshop: Practical cases. Budget execution of the marketing plan

MODULE 07: DIGITAL ANALYTICS

  1. Fundamentals of digital analytics
  2. Objectives, KPIs and metrics
  3. Practical workshops
  4. Workshop: Google Analytics

MODULE 08: ECOMMERCE

  1. ECommerce strategic plan
  2. Online sales
  3. Growth Model
  4. Growth hacking

MODULE 09: MOBILE

  1. Business models in mobile
  2. Mobile marketing
  3. Design, usability and user experience
  4. IoT Towards a connected world
  5. Workshop: Mobile
  6. Workshop: Immersive experiences

Requirements

To apply for admission to the PSDBM, you must meet the following requirements:

  • Be a professional in the areas of marketing, branding or communication or interest in the digital world.
  • Have a professional experience of at least 3 years.
Last updated August 2018

About the School

The Valley es el lugar donde creatividad e innovación se unen para ofrecerte la formación más puntera dentro del ámbito digital. El hub de conocimiento que nació en Madrid y continuó en Barcelona, ina ... Read More

The Valley es el lugar donde creatividad e innovación se unen para ofrecerte la formación más puntera dentro del ámbito digital. El hub de conocimiento que nació en Madrid y continuó en Barcelona, inauguró hace tres años The Valley Canarias, con sede en Gran Canaria y Tenerife, siendo un referente en la formación digital para profesionales y directivos de diferentes ámbitos. Read less
Las Palmas de Gran Canaria , Santa Cruz de Tenerife + 1 More Less