Programme Aims

Hong Kong is an international fashion business centre. Many international fashion enterprises have regional offices in Hong Kong. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.

The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communication, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students' international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communication, (2) product development and sourcing, (3) retail buying and management, or (4) visual merchandising.

This programme is also designed with an emphasis on training of generic skill, language and communication, whole-person development and work experience to better prepare students for further studies and employment after graduation.


Programme Stream

Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:

  • Higher Diploma in Fashion Branding and Buying (Branding and Communication)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specific streams.


Curriculum

Semester 1

  • English and Communication: Workplace Interaction
  • Whole Person Development: Self-efficacy
  • Information Technology Essential – Design
  • Cultural Studies Fundamentals
  • Design Vocabulary and Communication
  • Expanded Studies
  • Experiential Project for Fashion Branding and Buying
  • Fashion Materials
  • Fashion Trend Analysis
  • Principles of Fashion Branding and Marketing

Semester 2

Common Modules:

  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development: SMART in Action
  • Whole Person Development: Integrated Career Development
  • Creative Thinking 1: Hemispheric Thinking
  • Expanded Studies: Collaborative Community Project
  • Fashion Design
  • Fashion Technology

Higher Diploma in Fashion Branding and Buying (Branding and Communication):

  • Fashion Advertising
  • Fashion Consumer Behaviour
  • Fashion Event Planning

Higher Diploma in Fashion Branding and Buying (Retail Buying and Management):

  • Fashion Buying: Planning
  • Fashion Evolution and Appreciation
  • Introduction to Fashion Business Operations

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Fashion Merchandising Business
  • Pattern Design and Development
  • Pattern CAD

Higher Diploma in Fashion Branding and Buying (Visual Merchandising):

  • Contemporary Fashion Visual Merchandising
  • Drawing for Fashion Visual Merchandising
  • Two-dimensional Studies

Semester 3

Common Modules:

  • English and Communication: Reports
  • Whole Person Development: Global Vision
  • Creative Thinking 2: Strategic Thinking
  • Expanded Studies: Cultural Studies Trip (Fashion Business)
  • Professional Practice: Profession Planning and Portfolio Management

Higher Diploma in Fashion Branding and Buying (Branding and Communication):

  • Fashion Journalism

Higher Diploma in Fashion Branding and Buying (Retail Buying and Management):

  • Fashion Retail Management

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Material Analysis

Higher Diploma in Fashion Branding and Buying (Visual Merchandising):

  • Fashion Consumer Behaviour

Semester 4

Common Modules:

  • English and Communication: Persuasive Presentations
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Cultural Studies and Design
  • CAD for Fashion Branding and Buying
  • Expanded Studies: Master Class
  • Final Integrated Project 1: Proposal

Higher Diploma in Fashion Branding and Buying (Branding and Communication):

  • Fashion Styling and Photography A
  • Strategic Brand Management

Higher Diploma in Fashion Branding and Buying (Retail Buying and Management):

  • Fashion Consumer Behaviour
  • Fashion Buying: Styling, Merchandising and Sourcing

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Fashion Product Design and Development
  • Quality Evaluation and Testing

Higher Diploma in Fashion Branding and Buying (Visual Merchandising):

  • Fashion Styling and Photography A
  • Visual Merchandising CAD

Semester 5

Common Modules:

  • English and Communication: Promotional Materials
  • Aesthetics and Semiotics
  • Globalization and Fashion Business Environment
  • Final Integrated Project 2: Research and Development

Higher Diploma in Fashion Branding and Buying (Branding and Communication):

  • Fashion Public Relations and Social Media
  • Fashion Styling and Photography B

Higher Diploma in Fashion Branding and Buying (Retail Buying and Management):

  • Fashion Business Development in China
  • Fashion Entrepreneurship
  • Retail Environment Studies

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Apparel Analysis
  • Global Sourcing and Supply Chain Management
  • Quality and Compliance Management

Higher Diploma in Fashion Branding and Buying (Visual Merchandising):

  • Retail Environment Studies
  • Spatial Design and Production
  • Three-dimensional Studies

Remark: Students have to complete the Enrichment Module in Semester 3 or 4.


Career Prospects

Graduates may be employed as fashion brand executives, fashion brand marketers, fashion editors, product developers, fashion merchandisers, fashion buyers, fashion retail executives, and fashion visual merchandisers, etc.


General Entrance Requirements

Graduate from senior secondary school with proven English language proficiency, eg. IELTS at 5.0 or equivalent.

The applications will be assessed individually by the department concerned.


Details: http://ido.vtc.edu.hk/en/programme_detail/DE114304

Program taught in:
  • English

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Last updated January 23, 2019
This course is Campus based
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Duration
2 years
Full-time
Price
56,600 HKD
per year
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