Keys to leading opportunities in the new contextThe growth and transformation senior management program will help you redesign your business strategy in an innovative way and with an impact on your entire organization. You will design your plan to grow again by redirecting efforts to improve the income statement, with a short and medium term orientation.BenefitsAnalyze the impact of changes in the environment and in your company.
Learn to identify growth opportunities and consider the best way to execute them.
Put your organization to the test to compete in the new economic situation.
Identify the necessary changes and become a leader of change, not only in your organization but also in your sector.
You will understand the growth levers and can apply them to your business strategy and business model of tomorrow. All this taking into account the resources necessary to face this transformation and the financing of the change.Is for me?Growth and Transformation is specially designed for senior managers in leadership positions of companies in any sector. People with more than 20 years of experience who make decisions about the company's strategy or influence committees, Boards of Directors or other key decision-makers of the company.
Program for executives or senior managers.FormatFormat: Part-time program.
Duration: 7 weeks
Structure: 3 face-to-face modules (with live online option) and 2 online modules
Spanish LanguageStructure of contentsModule 1. Vision Madrid, May 27th and 28th (full day)Transformation of the consumption paradigm
Customer experiences to change perspective
My industry is blurred: understanding the changes in the rules of the game
Scenario planning: a response to managing uncertainty
Module 2. Dialogues Online, June 3 and 10 (2 hours in the afternoon)Key experiences from managers and CEOs
Knowledge transmission techniques and their applications
Module 3. Opportunities Madrid, June 16, 17 and 18 (full time)Design growth opportunities
Define short and long-term indicators and objectives
What do I need to align to grow? Equipment, systems, communication, brand, etc.
Module 4. Dialogues On-line. June 24 and July 1 (2 hours in the afternoon)Key experiences from managers and CEOs
Techniques and knowledge transfer and their applications
Module 5. Execution and commitment Madrid, July 8 and 9 (full day)Culture, team
Resources to grow (human, economic, etc.)
Alignment between the board of directors, shareholders, management committee and employeesMethodologyThe Growth and Transformation program combines different flexible methodologies and technologies for eminently practical and collaborative learning. Between them:Self-diagnosis exercises
100 day plan
Learning exchange workshops for individual challenges
Discussions (edit)Admission processFill in the application for admission .
An academic admissions committee will assess each application to ensure a similar level of responsibility among participants. This is to ensure that all participants can contribute to the rest of the group with their experiences and contribute to the dynamics of the program.