Graphic design


Program Description

Graphic design

You know what the Rio de Janeiro has to do with graphic design? All.

Copacabana sidewalk to the curves of the Sugar Loaf, the colors of Rocinha, even colossal beauty of Christ. Everything is design.

In Miami Ad School / ESPM, the student learns to have a look of a graphic designer, and most importantly, learn that there is nothing without a good idea. For this, we set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking.

Thus, you will be able to work in places where your good ideas are welcome: design offices, advertising agencies, production companies.

After all, the graphic design is this: the union of the right inspiration with a great idea. And here, for us, the inspiration Rio de Janeiro gives you, the good ideas the Miami Ad School / ESPM teaches you.



This matter has two goals: to understand the branding vision and the process of creating a brand. In the first part, you will learn how to translate the values ​​of a company, product or service in a brand that differentiates the market, relevant and connect with the consumer. In the second part, it delves into the process of creating the brand, studying current practices, trends, and competitive benchmarks.


This matter is also divided into two parts: Brand Architecture and Implementation of the brand. In architecture, you will understand the strategies for creating a brand, whether an individual or a family of marks, the pros and cons of each scenario and the elements that can be grouped: endorsements, descriptive, taglines, etc. In the second part, learn how to implement the brand, from the application guidlines to the launch of the brand.


Communication platforms have expanded and you, as a future designer needs to understand how they behave their projects, from printed to the screen of the iPad and smartphones. The subject aims to teach you the principles of interactivity applied to traditional media and digital media. New technologies such as augmented reality, QR codes, RFIDs, are explored in order to give more tools to develop creative solutions that surprise consumers anywhere: whether at the point of sale, packaging of products or when the consumer is in movement.


First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences.


The purpose of this subject is to present and discuss the principles and graphic design fundamentals. References will be presented, trends and market benchmarks through practical exercises and case studies of contemporary design.


It is one of the most emblematic graphic design disciplines. The concepts grids, integration of illustration, photography and typography are the basis not only for the layout of magazines, newspapers and books but also to the new digital media.


This story deepens the study of packaging design by identifying the critical elements for a successful project: target audience, sales channel, product differentials, trends, costs and global markets.


More than a means of storing and transporting a product, packaging symbolically identifies the product and allows consumers a loving relationship like it. In many cases, the consumer does not dissociate the packaging of its contents, which are both expression and content attribute. For many companies, this is the only means of communication of their product to the market. In this matter, you will learn how the technical and communication aspects relate in a good packaging design.


A trip by the facts that marked the history of modernism and graphic design as a communication force. As the culture moves influenced aesthetics and design development process today.


You will learn how to drive brand value and its visual features for a complete experience that delights and surprises. Is developing a shop, a wayfinding project or event. In the projects, we will develop a three-dimensional perception and explore other senses than sight.


A good photo depends on two things: technical mastery, and photographic language. In this matter you will learn how to employ the resources of a digital SLR camera at the service of image formation.


In this matter, you will learn the lighting techniques in the studio, the particularities of each type of project and issues related to the photography business, such as customer relations, how to charge for their work, etc.


Reflection on style and language, basic illustration technique exercises, perspective, anatomy, light, shadow and color. And the relationship between agency and producer of image, costs and contracts.


In this material, you will learn the vector image characteristics with the Adobe Illustrator program and the basic techniques of desktop publishing with Adobe InDesign.


In this discipline, it will be encouraged to explore new possibilities and visual languages, creating and combining techniques. Question the established, change processes and learning by doing. A living room for experimentation in order to create amazing visuals.


The technology is increasingly integrated into people's lives, and the role of interactive designer is fundamental in this process. It's up to him, on the one hand, organize and simplify complex information, and on the other create environments and unforgettable experiences.


Here is the ABC of art direction. It is an eminently practical course designed to complement the training of demaneira specific art director on formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not.


This is a discipline of creation with production vision. You will learn about storyboarding, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course.


Further study on imaging techniques. Notions workflow, blending modes, layer masks, transparency, arts application, human skin retouching, complex assemblies, etc.


Learn the basic features of bitmap image, such as resolution, size, dimension, color depth. And the technical editing, imaging and illustration with Adobe Photoshop program.


Moving graphic design. Openings of films, video clips, vignettes and graphics packages for TV. In this matter you will learn how to think in time and create a visual audio piece.


Before worrying about the appearance that things are going to have, you need to find an innovative solution to a problem. How to get attention and get your message among many stimuli? How to win not only the mind but the heart of the people and create a lasting connection? In this matter we will discuss techniques, methods and different ways of thinking about the problem and the solutions.


This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation.


Learn the techniques of printing and finishing existing in the market, the pros and cons of each method and how to leverage these features to enhance your idea.


To draw an environment, an animation or a new product, 3D is an increasingly necessary tool in everyday life of the designer. You will learn the basics of modeling, texturing and lighting to apply to their projects.


This discipline is a litmus test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn.


The goal now is to understand the use of typography can enhance the message, either representing a word or associated with an image. The type as the primary driver of the idea.


The use of typography is one of the most important foundations of visual communication. In this matter, we will study the history of classical and contemporary types and understand the characteristics that define the types and their applications.


This discipline focuses on producing a typeface. The creative process begins with calligraphy, it passes through studies of form and proportion and ends with vectorization and production of the source file.


With the growth of social media, mobile phones and tablets, the user experience is becoming increasingly important for interactions with the brand in these environments are fully exploited. You will learn how interaction design techniques, usability, information architecture and design thinking. These concepts will help develop websites and applications that are innovative, easy to navigate and to present information in a clear and intuitive way.

Last updated Mar 2020

About the School

Uma das escolas mais premiadas do mundo. Em 2002, por meio de uma parceria com a ESPM, a Miami Ad School chegou ao Brasil. Nesse tempo algumas tecnologias passaram, outras chegaram. Só uma coisa não p ... Read More

Uma das escolas mais premiadas do mundo. Em 2002, por meio de uma parceria com a ESPM, a Miami Ad School chegou ao Brasil. Nesse tempo algumas tecnologias passaram, outras chegaram. Só uma coisa não passou: as boas ideias. Read less
Rio de Janeiro