Strategic vision on new techniquesThe fashion market faces daily the entry of new players, mainly from brands that operate directly to the consumer through digital media (Direct-To-Consumer). Consumers want new offers and products more often, in an environment in which the experience and service are surprising and with brands that place sustainability as part of the business strategy.
For this superior delivery, the product, price positioning, sales format, communication and management of the digital service, must be aligned with the company's value proposal and the expected results. In this scenario, it is essential that all participants in the fashion business chain understand the notions of digital management. In this context, the Fashion Digital Business course provides the training of professionals to work in this current context of the sector, by balancing theoretical foundations, case studies and market practices.
The range of disciplines encompasses the main concepts, methodologies and strategies of managing a digital business, aiming to expand the analytical capacity, develop creativity and innovative spirit, improve communication skills and encourage teamwork and ethical behavior.
Course objectiveTrain participants to analyze, plan and manage fashion business in the digital environment. It promotes looking at innovation and new opportunities, in addition to expanding theoretical knowledge about digital management, with a focus on meeting current market demands.Who is it for?The course is aimed at professionals or entrepreneurs with at least two years of experience in any segments or link in the fashion sector chain.
Indicated for professionals in phase of growth or professional consolidation.What you will learnThe course has a workload of 390 hours, consisting of the following trails:Leveling
Market, Consumer and Strategy
Product and Shopping Experience
IntegrationModulesLevelingFundamentals of Marketing - Distance Education
Fundamentals of Financial Management - Distance EducationDigital ManagementOnline Media and Digital Platforms
Social Networks: strategy, management and analysis
Customer Service 2.0, CRM and Relationship Marketing
Logistics, BackOffice and Finance
Construction of E-Commerce / Marketplace for fashion - Phase 1 and 2Market, Consumer and StrategyConsumer behavior and trends in digital retail
Strategic planning of omnichannel fashion retailProduct and Shopping ExperienceFashion Marketing and Branding
Fashion Product Management
Technology, Big Data and UX / UIIntegrationFinal Course - Applying a Real Case (guidance, newsstands and project preparation)
More info here.