Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital medium, which is changing from consumer behavior, to the means available to reach the market.
The impact of the Digital Economy is most evident in the Marketing Mix, so there is an urgent need to prepare human resources in the area of Marketing with new skills that will soon be essential.
We can even say that Marketeer that does not minimally master the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible.
This Post-Graduation brings together a group of specialists who are on the market daily, using these new digital media, which allows them to share best practices at all times.
Likewise, the teaching methodologies to be used will be active, using case studies, practical exercises and group dynamics based on the students' professional realities.
- Gain momentum in Digital Marketing with a 360-degree view of the available media, opportunities, and challenges that organizations and practitioners face.
- This program intends to go beyond know-how, we want to train professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the Portuguese business fabric to win in the new digital economy.
- Professionals of any Sector of Activity who wish to develop their knowledge and skills in an integrated way in Digital Marketing;
- Professionals of companies that do not have specific training in Marketing, assume functions with field of action in Marketing;
- Professionals who wish to develop or consolidate their career in the fields of Digital Marketing;
- Marketing Directors;
- Marketing Technicians;
- Responsible for Web channel;
About the School
IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More