Graduate Marketing Certificate

Cox School of Business, Southern Methodist University

In its 17th year, the Graduate Marketing Certificate Program (GMCP) at SMU Cox offers participants a unique opportunity for personal and professional development. The GMCP, designed for people who want to increase their marketing skills and gain exposure to the latest marketing advances and trends, provides professionals with the tools to remain marketable in an ever-changing business world. Classes for the the upcoming program start on Monday, September 11, 2006.

Program Overview

The SMU Cox Graduate Marketing Certificate Program is unlike anything offered in executive education in the

Dallas/Fort Worth area. The program is differentiated by its integration of academic and hands-on learning. Classes are taught through a combination of methods, including the use of an MBA-level marketing textbook, case studies, team projects, and classroom discussions. We draw from the best of the Cox faculty and community business leaders to instruct GMCP courses. All participants have access to instructors and the program director to answer questions and provide insights. Many companies enroll their emerging leaders annually in the GMCP for continual development. The Cox GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing; see how we can make a difference for you.

Each trimester consists of seven sessions, which meet on Monday evenings from 6:30–9:20 p.m. The course may be taken for a letter grade, or you may select the pass/fail option.

How You Will Benefit

The goal of the Graduate Marketing Certificate Program (GMCP) is to help you expand your marketing experience, increase your marketing skills, and expose you to new marketing perspectives and ideas. During this uniquely designed program, you will:

- Gain insight on the latest marketing trends and techniques
- Develop marketable skills that can be used in your career now
- Enhance your marketing knowledge “today” instead of “someday”
- Learn from the pros with real-world business experience in marketing management
- Apply your enhanced knowledge in a realistic, team-based marketing simulation
- Receive a highly valued Graduate Marketing Certificate from SMU’s internationally ranked Cox School of Business
- Join the SMU Cox community, and take advantage of the many speaker series and business events we offer

Content & Schedule

The Cox GMCP will expose you to a wide range of topics that will help you to acquire the marketing knowledge and skills essential for your success. Through supplemental text readings, special discussion groups, “break-out sessions,” case studies, business simulations, and guest lecturers, you will have the opportunity to concentrate on your individual marketing interests.

We believe the presentation of broad theory applied to specific action steps and examples, provides the most immediate results for our participating executives, their careers, and their companies.

Program Highlights

Cox\'s GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing. The program is ideal for individuals interested in updating their knowledge, and provides the tools necessary to remain marketable in an ever-changing business world. The program also is valuable to companies considering a corporate reorganization or regrouping of departments. It can be used to move a group of people with diverse skills and experiences in the same direction, creating a common knowledge base for a department or an organization.

One company recently enrolled 10 participants in the GMCP, using the program to create a more strategic mindset for their newly centralized marketing function. The company wanted to give employees with creative marketing backgrounds a strategic point of view, while also offering seasoned professionals a fresh approach to marketing. The common knowledge base acquired through Cox\'s GMCP helped the group of employees to develop cohesive marketing plans and create a new strategic vision for the company.