Top Graduate Diploma Programs in Strategic Marketing
Graduate diplomas are offered both online and in-person. Students looking for a more structured, traditional, academic environment may want to consider on-campus programs. Students seeking flexibility and freedom will find online courses to be a better option.
Students of strategic marketing can learn how a business makes itself stand out among other similar companies. This may be done through creative advertising campaigns, by providing better customer service, or by offering products of a better value than competing businesses.
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This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake str
Mastery of Management Graduate Diploma on Marketing Strategy
A PROGRAM WHICH PROVIDES A PRACTICAL, STRATEGIC, MANAGERIAL APPROACH TO MARKETING, TO BALANCE ORGANISATION OBJECTIVES AND RESOURCES AGAINST NEEDS AND OPPORTUNITIES IN THE MARKETPLACE.
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. Marketing has a crucial business role - it helps identify customer’s needs and wants and determines which target markets a company can serve and how best to do so; marketing then helps guide the design of appropriate products, services and programmes to serve these markets. This Program covers these key concepts and how to apply modern strategic marketing, including in product and service firms, consumer and business markets, profit and non-profit organisations, domestic and global companies and small and large businesses....