Graduate diplomas are offered both online and in-person. Students looking for a more structured, traditional, academic environment may want to consider on-campus programs. Students seeking flexibility and freedom will find online courses to be a better option.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Request Information about Graduate Diploma Programs in Marketing Studies 2018
The Graduate Diploma in Public Relations offers students a professional qualification and scholarly development in essential features of public relations practice from campaign development to issues management and media relations. [+]
The course is suitable for students early in their careers as communication professionals. Academic staff involved in the course have substantial industry experience and have undertaken research in the field.
Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a public relations strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. [+]
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. Marketing has a crucial business role - it helps identify customer’s needs and wants and determines which target markets a company can serve and how best to do so; marketing then helps guide the design of appropriate products, services and programmes to serve these markets. This Program covers these key concepts and how to apply modern strategic marketing, including in product and service firms, consumer and business markets, profit and non-profit organisations, domestic and global companies and small and large businesses.... [-]