A graduate diploma is usually earned by students outside the United States who have already earned a bachelor’s degree. Graduate diplomas are offered to give students advanced and practical knowledge in a subject area and are useful for those considering a career or discipline change.
What is a graduate diploma in marketing studies? A graduate diploma in marketing provides an understanding of marketing concepts and skills to assist in making informed business decisions. The diploma offers an opportunity to gain additional education and training to help advance careers by increasing familiarity of the latest marketing techniques. Coursework centers on topics such as communications, analytics and metrics, strategic marketing, marketing research and planning, emerging trends in social media, and innovative technologies. Elective coursework may comprise of management, Internet marketing, global marketing, advertising, and public relations.
A graduate diploma in marketing teaches the fundamentals of marketing to graduates so they can handle effective marketing communications and strategic planning as well as product development. Graduates also gain strong quantitative and qualitative research skills.
The cost of the graduate certificate can change based on the school and the country where the institution is located. The number of units required for the diploma also determines the amount of time and money to be invested. A diploma program may take six to 12 months to complete. Contact the educational institutions you interested in for up-to-date financial information.
A graduate diploma in marketing studies helps graduates obtain leadership and management careers in advertising agencies, private and public organizations, and media. This program is popular among those working in digital media, advertising, public relations, marketing, communications, human resources, and sales—fields that require the most current knowledge of marketing techniques and strategies. The most common occupations include advertising, promotions, and marketing managers.
A graduate diploma program can be focused on one area of marketing or expose students to a broad range of areas. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. [+]
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. Marketing has a crucial business role - it helps identify customer’s needs and wants and determines which target markets a company can serve and how best to do so; marketing then helps guide the design of appropriate products, services and programmes to serve these markets. This Program covers these key concepts and how to apply modern strategic marketing, including in product and service firms, consumer and business markets, profit and non-profit organisations, domestic and global companies and small and large businesses.... [-]
The Graduate Diploma in Public Relations offers students a professional qualification and scholarly development in essential features of public relations practice from campaign development to issues management and media relations. [+]
The course is suitable for students early in their careers as communication professionals. Academic staff involved in the course have substantial industry experience and have undertaken research in the field.
Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a public relations strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]