Graduate Diploma in Strategic Communication

General

Program Description

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Graduate Diploma of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals. Download the Strategic Communication flyer

Graduates of this course obtain: advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines the capability to synthesise communication theory and practice the capability to develop communication strategy informed by research and analysis a sensitivity to ethical and legal issues related to media and communication a sensitivity to inclusiveness, equity and social justice the capacity to develop communication strategies that reflect intercultural and global perspectives, and practical skills to apply strategic communication to address challenges and problems.

Graduates of this course are equipped to work in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations and public affairs.

Last updated Oct 2020

About the School

At UTS, we think differently: we take global approach to education that has innovation at its core. What’s more, we’re a university for the real world. All our courses are closely aligned with industr ... Read More

At UTS, we think differently: we take global approach to education that has innovation at its core. What’s more, we’re a university for the real world. All our courses are closely aligned with industry need, so what you learn will prepare you for your future career. Read less