Graduate Diploma in Advertising
The program uses a variety of face to face and online learning and teaching approaches which may include lectures, tutorials, lectorials, workshops, seminars, case studies, studio practice, problem-based learning, reflective techniques (e.g. blogs, journals), presentations, group-based learning, and discussions.
Assessment will include a range of activities such as reports, reflective papers, research projects, portfolio production, presentations, peer or industry review. Research projects, reports and presentations will be directly related to industry specific needs and may involve making contact with industry practitioners regarding contemporary issues.
Most of the assessment you undertake is ongoing throughout the semester and will be designed so that your lecturer can provide you with formative feedback on strengths and areas for improvement. This approach will enable you to improve on your performance during each course and in subsequent courses, as well as continue to refine capabilities for your future professional practice and learning after graduation.
Purpose of the Program
The aim of the program is for you to develop theoretical knowledge and skills in advertising in the increasingly convergent and diverse communications industries.
You will critically engage with global advertising practices and be conversant with key principles and processes that underpin the constantly evolving advertising industry. You will engage with industry professionals while developing skills in managing advertising, media and strategy planning, creative evaluation and campaign development.
On completion of the program you will be a reflective and responsive professional practitioner, who can work collaboratively in international and interdisciplinary teams. You will be prepared for professional communication and media roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals.
An Australian undergraduate degree or its equivalent, with a minimum 65% average. Applicants with significant work experience or professional practice in advertising or a related promotional field, with a minimum of three years experience, may also be considered.
International applicants need to have achieved any of:
- IELTS - 6.5+ (no band less than 6.0)
- TOEFL - Paper Based = 580+ (TWE 4.5+)
- TOEFL (IBT) overall score 92, minimum 20 in all sections
- REW - Advanced Plus Certificate (Advanced 2 Certificate pre-2011)
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