The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

Students who spend the time necessary to complete a graduate certificate program have proof of knowledge that complements their academic degrees. These brief courses can be advantageous in securing favorable employment or advancing academic careers.

Part time learning allows one to obtain part-time degrees even if one cannot attend school on a full-time basis. One can learn at his or own pace, gradually accumulating credits which count towards final qualification.