Benedictine University has partnered with a leading marketing education provider to offer an Internet Marketing Certificate with cutting-edge curriculum and hands-on instruction for today's most powerful online strategies, channels, and tactics. The graduate-level online Internet Marketing Certificate program will help you master the vital marketing tools you need to create successful marketing campaigns and define your career in today's marketing environment. The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. And when old tactics become outdated, they are phased out. The result: A real-time curriculum that powers your Internet marketing career right now. The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising and conversion optimization. The program, comprised of five courses, is timely and relevant. The program can be completed as a stand-alone certificate or as a concentration in your MBA from Benedictine University. Students pursuing this as a certificate must take four courses; students adding this to their MBA degree must complete three courses. As a certificate or concentration, the program is all online—flexible, accessible online marketing education customized for you. ... [-]

Columbia Southern University recognizes that there is a growing desire of many within the workforce for focused training in a professional specialization.

To meet this need, CSU offers Graduate Certificate Programs which fully utilize courses from the CSU degree concentrations.

Graduate Certificate Programs

Students select four courses (12 semester credit hours) from a graduate concentration to earn a graduate level certificate in the concentration area.

Curriculum

MBA 5841 - Strategic Marketing MBA 5851 - Marketing Research MBA 5861 - New Product Marketing MBA 5871 - Business - to - Business Marketing

Graduate Certificate in Marketing Management consists of a minimum of 12 European credits and take 1 academic year of 9 to 12 months of part-time studies to complete (3 to 4 quarters).

GCCMM501 - Analyzing Marketing Opportunities

Contemporary markets are changing at an incredible pace. In addition to globalization and technological change, we are also facing a rapid growth and acceptance of store brands, growing value sensitivity and an erosion of brand loyalty. In this course, we devote our time on managing marketing information and measuring market demand; scanning the marketing environment; analyzing markets and buying behavior; analyzing industries and competitors; identifying market segments, and selecting target markets.... [-]

The importance of Social Media Network is an undeniable fact and enterprises, institutions and organizations know.

Customers are the greatest ally we have to make our brand known. Their change of role, from consumers to prosumers - also produce content - generates great impact on social networks. For this, the Social Media Strategist proposes a strategic direction and gives meaning and significance to the participation of users in social channels.

The Postgraduate in Strategies of Digital Marketing & Social Networks will allow you to develop strategic plans in Social Media, optimize your presence in search engines, create active communities with your clients and evaluate the achievement of objectives with the best web analytics tools. Your Digital Marketing plans in Social Media will turn users into ambassadors of your brand.... [-]

It enables you to be able to cope with the new situation that is happening on the Internet. New professions and great job demand appear around Online Marketing.

The possibilities of digital marketing are enormous provided the appropriate tools are known. Therefore, it is important to acquire a global vision of this discipline that allows us to direct different fields of action.

The Postgraduate Degree in Online Marketing and Digital Communication Strategies is a unique opportunity to develop you in the field of Digital Marketing, acquiring a broad knowledge in the subject and offering efficient and profitable communication strategies for your company.... [-]

Public Relations and Event Management (2170) 1 Year - 2 Semesters Ontario College Graduate Certificate

Program Overview

The program combines key skills and practical experience in both public relations and event management activities. It has the potential of increasing your employment opportunities with private and public sector organizations looking for well-trained public relations professionals who have the added skill set of event management expertise.

In eight short months, students in this program will learn successful public relations strategies and receive training in media relations, presentation skills, issues management and effective writing instruction. Public relations training will be combined with expert instruction in all facets of planning, executing and analyzing corporate and fundraising events. Guest speakers who are well-known in their respective fields further enhance the curriculum covered. Work placements nearing the end of the program will give students hands-on experience in the real world of public relations and managing events to further round out their studies prior to graduation. Potential employers recognise the value of hiring graduates of this program who can fill the important dual roles of public relations and event management within their organization.... [-]