Graduate Certificate in Public Relations and Event Management

General

Program Description

Public Relations and Event Management (2170) 1 Year - 2 Semesters Ontario College Graduate Certificate

Program Overview

The program combines key skills and practical experience in both public relations and event management activities. It has the potential of increasing your employment opportunities with private and public sector organizations looking for well-trained public relations professionals who have the added skill set of event management expertise.

In eight short months, students in this program will learn successful public relations strategies and receive training in media relations, presentation skills, issues management and effective writing instruction. Public relations training will be combined with expert instruction in all facets of planning, executing and analyzing corporate and fundraising events. Guest speakers who are well-known in their respective fields further enhance the curriculum covered. Work placements nearing the end of the program will give students hands-on experience in the real world of public relations and managing events to further round out their studies prior to graduation. Potential employers recognise the value of hiring graduates of this program who can fill the important dual roles of public relations and event management within their organization.

Program of Study

Semester 1

  • PEM101 - 4 Professional Ethics
  • PEM103 - 4 Public Relations Writing - Lab 1
  • PEM105 - 6 Event Logistics and Special Events
  • PEM106 - 4 Media Relations/Social Media
  • PEM107 - 4 Public Relations Strategies

Semester 2

  • PEM200 - 4 Marketing of Events
  • PEM201 - 4 Research as a P. R. and Event Tool
  • PEM202 - 4 Sponsorship and Fundraising
  • PEM203 - 6 Public Relations Writing - Lab 2
  • PEM205 - 3 Field Placement
  • PEM206 - 4 Community and Stakeholder Relations

Where You'll Work

Graduates of the Public Relations and Event Management program will be able to provide potential employers with two in-demand skill sets in a strong marketplace.

Graduates roles could include corporate spokesperson, media relations, issues management, community relations, event management, government affairs, publicity and promotion, sponsorship and fund raising. Recent studies in the public relations industry indicate a continuing demand over the next several years for PR staff in business, charitable and non-profit organizations, and government at all three levels. This ongoing demand is combined with the fact many senior PR practitioners will be retiring from the industry in the next five years creating further job opportunities. Graduates will be well positioned to work towards professional accreditation from the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC)

For Additional Information please see the following "Fact Sheet" Please note tuition prices on this sheet are for Domestic students, NOT International students Winter Start http://www.saultcollege.ca/FactSheets/Program%20Fact%20Sheet%20-%20Public%20Relations%20and%20Event%20Management%20-%20Winter%20Intake.pdf Fall Start http://www.saultcollege.ca/FactSheets/Program%20Fact%20Sheet%20-%20Public%20Relations%20and%20Event%20Management%20-%20Fall%20Intake.pdf

Last updated Apr 2019

About the School

Now is your time to be a part of Ontario’s number one College as ranked by our students. Each year, the College attracts and motivates an increasing number of students by offering a hands-on, supporti ... Read More

Now is your time to be a part of Ontario’s number one College as ranked by our students. Each year, the College attracts and motivates an increasing number of students by offering a hands-on, supportive learning environment that prepares graduates for future success and the ability to make meaningful contributions to the provincial and global economy. Read less
Sault Ste. Marie