Graduate Certificate in Marketing Management

Eastern Michigan University - College of Business

Program Description

Graduate Certificate in Marketing Management

Eastern Michigan University - College of Business

Graduate Certificate in Marketing Management

Admission to the graduate certificate program is limited to students who have completed a bachelor’s degree from an accredited institution of higher education with a minimum GPA of 2.7 (on a 4.0 scale). The GMAT is not required for the graduate certificate programs.

Required Courses: 15 hours

  • MKTG 510 - Marketing Management 3 hrs

Four courses from the following:

  • MKTG 525 - Global Marketing 3 hrs
  • MKTG 530 - E-Commerce Essentials 3 hrs
  • MKTG 592 - Special Topics 3 hrs
  • MKTG 630 - Sales Operation Management 3 hrs
  • MKTG 635 - Digital Marketing 3 hrs
  • MKTG 640 - Integrated Marketing Communications 3 hrs
  • MKTG 645 - Database Marketing 3 hrs
  • MKTG 655 - Strategic Brand Management 3 hrs
  • MKTG 665 - Seminar in Consumer Behavior 3 hrs
  • MKTG 670 - Advanced Methods in Marketing Research 3 hrs
  • MKTG 681 - Special Topics 3 hrs
  • MKTG 699 - Independent Study 3 hrs

Certificate Total: 15 hours

Notes:

A maximum of three graduate credit hours may be transferred to a College of Business graduate certificate in an area of specialization.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
15 hours
Part time
Price
Price
Information
Deadline
Locations
USA - Ypsilanti, Michigan
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
Dates
Sept. 2017
USA - Ypsilanti, Michigan
Application deadline Request Info
End date Request Info