Digital Communication Management program
This program is offered to international students only.
Pursue a career in communications and add practical digital media skills to your resume with this one-year post-graduate program in Digital Communication Management.
This program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience and user design.
Upon completion of this graduate certificate program, you’ll be prepared for jobs including:
Digital communication specialist
Social media manager
Social media strategist
Digital media manager
Prepare for a successful career in digital communications!
Become an expert in digital communication strategy to develop and analyze materials that attract and engage diverse audiences
Hone your communications skills to create and distribute content for a range of platforms using multimedia and interactive tools
Cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities in communication management
Learn professional communications industry standards, practices and ethics and copyright law in the development and delivery of content
Gain practical skills in user experience, from conceptualization to implementation of multi-platform programming
This program pairs well with graduate certificates such as Public Relations - Corporate Communications, Marketing Management or Advanced Communications for Professionals.
The graduate has reliably demonstrated the ability to:
Create and distribute content for a range of platforms using multimedia and interactive tools.
Conceptualize, develop and manage the implementation of multi-platform programming based on convergence skills to enhance user experience.
Apply analytical and creative skills to refine the layout and development of a variety of communication materials to increase audience engagement.
Cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities, including self-employment.
Comply with professional communications industry standards, practices and ethics and copyright law in the development and delivering of content for diverse audiences.
Apply data analytics skills in the strategic development of communication materials that align with the client's goals.
Employ creative techniques and problem-solving skills to enhance audience engagement with communication materials.
Take all of the following Mandatory Courses:
COMM-6042 Writing for Digital Media 1 3
DIGL-6007 Digital Media & Design 1 3
MMED-6038 Multimedia Production 1 3
MGMT-6160 Digital Project Management 3
MGMT-6161 Organizational Behaviour & Ethics 3
DIGL-6008 Digital Analytics & Optimization 3
MGMT-6162 Social Media Management 3
Take all of the following Mandatory Courses:
COMM-6043 Writing for Digital Media 2 3
DIGL-6009 Digital Media & Design 2 3
MMED-6039 Multimedia Production 2 3
COMP-6055 Website Design & Content Management 3
MKTG-6035 Digital Marketing Strategy 3
ENTP-6006 Business & Entrepreneurial Skills 3
INNV-6002 Digital Media Portfolio 3
Students Must Complete a Minimum of 11 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
A Two- or Three-Year College Diploma, or a Degree (Note: minimum 'C+' average or cumulative 2.5 GPA)
Professional background and experience as judged by the College to be equivalent to the above
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years.
Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
Recommended Academic Preparation
It is highly recommended that students be proficient in the following areas before entry into the program:
Business Communication oral and written
Computer applications, particularly Microsoft Word, Excel and PowerPoint
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
Preference for Permanent Residents of Ontario
Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
Achievement in the Admission Requirements
Graduates of this program will possess in-demand skills that are desirable across all employment sectors and that enhance graduates advancement potential. In particular, career opportunities exist in the following fields: business, finance, health care, information technology, management, government and non-profit. Job titles may include digital communication specialist, social media manager, social media strategist, and digital media manager.