Global Strategy and Leadership

Is your organization strategically positioned to act upon global business opportunities? Prepare to develop and expand your international business through the Global Strategy and Leadership program. This two-week intensive executive education program in Seattle, Washington offers executives and senior managers powerful ideas and useful tools for leadership, corporate entrepreneurship and international business strategy tuned to the realities of today's global economy.

This dynamic program brings together a diverse group of international business leaders with experienced faculty from one of the top U.S. business schools and senior executives from several multinational corporations.

Expand your world view with new business ideas you can apply right away

• Anticipate new business: investigate emerging world markets
• Create informed global strategies and tactics and minimize risk
• Network with international company leaders to develop business ideas
• Position yourself as a global leader in your organization
• Learn from world-class faculty members and multinational company executives

Key Learning

Explore leading-edge developments in global business with a dynamic blend of faculty lectures, presentations by experts from multinational companies, simulations and a company visit. Broaden your knowledge of international business opportunities while you gain new ideas and insights to apply to your organization. More than an American viewpoint of global business, this program is a true international exchange of strategies and real-life experience. Participants will have many opportunities to network and share business perspectives inside and outside the classroom.

Global Strategy
Managing key relationships at all levels of business is essential for effective global strategy. These sessions will offer insight on the relationships between your firm and host country governments, partner firms, country subsidiaries, and individuals from different cultures and countries. Consider the choices involved in setting global competition strategies, and how to implement them effectively. The challenges of cross-cultural alliances will be studied, as well as how differences in values and norms can influence how people work together to execute strategy.

Leadership
Influential leaders are adept at building teams and partnerships that rise above personal interests and cultural differences within organizations and between countries.

Strategic Management of Technology
Sessions emphasize competitive strategy in industries with rapid technological change and international production and distribution.

Cooperative Strategies for Growth and Innovation
The creation and commercial exploitation of technology in the form of new products and services are central to the long-term economic performance of corporations both locally and internationally. While established firms often pursue innovation through internal research and development, they are increasingly relying upon external sources of knowledge for renewal.

Global Economics (NEW)
Sessions emphasize the impact of global economics in strategy formation.

Branding (NEW)
Increasingly, more and more firms of all types have come to the realization that one of the most valuable assets they have is the brand name associated with their products or services.