This course focuses on the growth and management of global enterprises from the emergence of the modern multinational to the present day. In studying the dynamics of international business we take these enterprises (commonly referred to as MNEs, MNCs or TNCs) as our key actors, and use an interdisciplinary approach to assess the challenges associated with developing strategies and managing operations across national boundaries. We explore, therefore, the interplay between the multinational enterprise, the countries in which it does business, and the competitive environment in which it operates. This approach will ensure that global enterprise is framed in a wide political, social, historical and economic context.
Throughout the course, we consider firms from across the globe and draw particular attention to the rise of large-scale enterprises from the BRIC economies (Brazil, Russia, India and China). We will also address the classic problems of modes of entry, global coordination, and local responsiveness. Public and political attitudes toward “foreign” firms are also considered, and we challenge our sense of what constitutes an ethical business practice. Students will be encouraged to reflect on cultural values, question their own assumptions and develop knowledge of other cultures through class discussions and group work. Employability skills are further developed through the giving of presentations, case-study analysis, team-working, and report-writing.
Overall the course aims to improve students’ knowledge of the modern multinational and to foster a systematic and informed analysis of how multinational enterprises operate, thrive, stagnate or fail in an integrated global economy.
Self Catering Accommodation Provided
4 Day trip to London
Social Programme including day trips and evening activities
Application Deadline 24th May 2019
£2,400 per session