After a decade of directing you need new perspectives. The General Management Program (PDG) provides innovative insights into the complex business challenges that you as a CEO face every day. At the end of the program, you will have strengthened your ability to manage the performance of your company, achieve excellence in both the strategy and the execution of change, and provide criteria, commitment and a shared vision that will take your business to new levels of success.Face-to-face and secure on campusAt IESE we have resumed our face-to-face activity in the classrooms. To do this, we have adapted our facilities and trained our teams. Because we want to continue offering you a transformative, innovative and, above all, safe experience.
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Where is the PDG taught?The General Management Program (PDG) is taught on the IESE campuses in Barcelona and Madrid, as well as in Pamplona.
Choose the location that best suits you and prepare to explore new approaches with participants from a wide variety of industries and improve your effectiveness in taking advantage of your business opportunities.Is for me?The PDG is specifically designed for CEOs and senior managers with more than 10 years of experience in senior management positions.
PDG participants seek excellence in their current role, or they want to make the leap to the highest levels of strategic leadership. The most common positions they occupy are:Managing Director
Regional director or country manager
Senior Operating DirectorWhat will I learn?The General Management Program (PDG) addresses the knowledge, skills and abilities to achieve excellence as a general manager.
Through class discussions, debate, action-oriented activities, and deep reflection, PDG will help you develop the key competencies that will transform the way you lead.The key competencies of the CEOIntegral vision
You will become an expert in integrating and aligning functions, units or regions to the objectives, strategies and core values of your organization. You will be a more efficient bridge builder and aligner.Innovative mindset
You will improve your speed and your effectiveness in identifying and exploiting opportunities for new products, services or markets. You will know who to turn to when you need to turn problems into competitive advantages.Decision analysis
You will diagnose your style when making decisions in order to identify areas for improvement, even in complex situations and under pressure.Change management
You will identify the levers and key people to generate dynamics of change, and to implement it.Negotiate and persuasion
You will be able to lead complex negotiations and obtain more effective results. You will be adept at aligning the various stakeholders, resources, and capabilities that orbit around company goals.Communication
You will be able to translate complex problems into simple and relevant explanations. You will acquire skills to resolve crises, disputes or challenges posed by clients, in addition to motivating and generating commitment to shared objectives.Self Management
You will develop greater self-awareness and emotional intelligence. Thanks to this better empathy, you will improve your interpersonal skills and you will be better prepared to develop talents and to minimize the barriers to success.Team management
You will know how to align the different teams of the organization around a shared vision. As a leader, you will also learn to delegate and inspire others to achieve new levels of excellence.Contents of the programThe PDG offers you the necessary tools to make better decisions with a global vision from the general management without losing the global vision of the company and the competitive environment.
You will delve into the role of general management through the following modules:Origin, control and optimization of financial resources
Markets and business opportunities
Transformation and value chain
People management, human resources strategy and talent development
Analysis of business situations
Ethics and company management
Competitive strategy and general direction
Operations and service excellence
Control and finance
Entrepreneurship and negotiation
Criminal and civil liability of the manager