Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

To gain admission into the Nigerian universities (both public and private universities are in every state of the federation including the FCT), a prospective student has to sit for and successfully pass the UME(Universities Matriculation Examination) which is administered by JAMB (Joint Admission and Matriculation Board). Also individual universities regularly screen prospective candidates to make sure they are up to par for university level work in Nigeria.

A foundation year is a scholastic program that gives students the chance to become familiar with college life and university courses. By preparing students for the expectations of higher education, foundation years may help students to be more successful in their academic careers.