Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Higher education in Colombia is done in the five common international languages namely English, French, Spanish Portuguese and Chinese. This has eliminated the issue of language barriers in these higher education institutions among other international students.

A foundation year is a scholastic program that gives students the chance to become familiar with college life and university courses. By preparing students for the expectations of higher education, foundation years may help students to be more successful in their academic careers.