Week 1 - London

London is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. The diversity of style and the culture behind it is underlined by the unique approach to the fashion industry within the city. In London participants will be introduced to a design project, drawing on the inspiration that top designers and inspiring about this city. Based on fashion design development participants learn how to put together a mini collection of ideas, developing mood boards and trend analysis that will underpin their design concept. London thrives on all that is fresh and new, and participants are encouraged to and original approaches to design, question the rules and push the boundaries of style and taste.

Week 2 - Paris

Paris is the birthplace of fashion. Here participants look at marketing and acquire a real taste of the business through an inspiring project. Paris is in ‘the business of elegance’. After carrying out research into the luxury of fashion and the contemporary and historical Parisian fashion industry, participants create a visual business plan to launch a new line for an existing label of their choice, guided by the provision of informative seminars on contemporary fashion marketing. With the history of couture still rooted in the heart of the French fashion industry, Paris combines a chic outlook with a winning formulafor quality and design. The rules of fashion are created here, through an on contemporary fashion marketing. With the history of couture still rooted in the heart of the French fashion industry, Paris combines a chic outlook with a winning formulafor quality and design. The rules of fashion are created here, through an understanding and appreciation of elegance and tradition.

Week 3 - Milano

Lifestyle is in the DNA of Italy and Milano, celebrated through its fashion culture, reacted in its own unique interpretation of styling and fashion communication publication. The wealth of the fashion business in the city supports one of the world’s biggest industries. It is in this city that styling and fashion photography were born and where the world’s most acclaimed fashion publicity and editorial campaigns are produced. Participants have the opportunity to choose a fashion season, an Italian brandand identify with styles and trends to build basic research that allows them to idealize their own photo-shoot. From a varied collection of garments, participants make a coherent choice of out ts and accessories in relation to their research, just as real stylists do before their next shoot.

Week 4 - Firenze

Home to luxury brands such as Gucci, Ferragamo, Cavalli, and Emilio Pucci, and to generations of highly skilled artisans and craftsmen, Firenze is a hub of creativity, upholding the ‘Made in Italy’ brand renowned for style, menswear, quality, and top-class manufacturing approaches. With an immense artistic and cultural heritage, and longstanding in its fashion tradition, participants investigate the trend in the growing bond between fashion and art. By investigating cultural and historical influences on style, quality and craftsmanship participants rediscover ‘Italianness’; analyzing top accessories brands, and the changing tide in the International Menswear industry, with Florence and the Pitti Uomo Fashion Fair a key appointment in the fashion calendar. The whole course has a strong cultural perspective and an intense schedule of eld trips to museums, galleries, exhibitions, and art institutions, enhancing participants understanding, and overall vision of fashion & art.

Week 4 optional extension • Future fashion economy


Shanghai claims the title of fashion capital of the East, without a doubt the fashion capital of the future. The center for production, technology and fashion innovation in the world’s new leading economy cannot be ignored and this exciting emerging culture needs to be experienced first hand. Look at what makes Shanghai new and unique and what contribution it makes in the near future to the fashion industry of the world from the commercial, technological and creative perspective. During this week, the participant learns how a product manager turns ideas and design concepts into reality, transforming creativity into valid commercial proposals. With an understanding of all skills involved from design to production, the product manager orchestrates and oversees all work. This week is designed to introduce the participant to a new professional figure with the unique ability to interpret style from design concept to the finished garment/ product: the product manager, in fact, is known to be the key player of the fashion industry.

Week 4 - Miami

With Milano as the fashion capital of ‘Made in Italy’ style, and Paris prevailing in Haute Couture, the USA is the Arcadia of streetwear and ‘athleisure’, two fast-moving contemporary trends within the fashion panorama. Recent collaborations show how the distinct world’s of leisure and luxury fashion are now in unison with each other; with street style reacted in luxury, and luxury in acting leisurewear, streetwear and athleisure have become the ‘new luxury’. Within this context, Miami’s diversity and variety of styles, influences, tastes, languages, culture, and subcultures fully embrace this phenomenon. Through an experiential approach to learning, this course explores fast-moving digital and social media-driven study into key notions of contemporary fashion marketing and branding, ‘Glocal’ identities, co-branding, influencer marketing, and customer psychographic research. Inspired by the concepts of âneur and serendipity, psycho-geography guided walks around key areas of the city are organized to gather photographic, written, audio, and video inspiration from urban architecture, art, music and street fashion trend spotting. By the end of the wee,k participants will have worked to create a final mood board for a 3-piece collection, and co-branding digital strategy proposal (Instagram); a self-reactive digital journal records the whole process.

* Avocational short courses are not licensed by the Commission for Independent Education. These avocational short courses are not intended for employment purposes.

1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops, and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

Please send the following documents for the Short Course:

  • Photocopy of valid government issued ID, for example, passport.
  • Photocopy bank transfer of the tuition fee.
  • Signed application form 2017-18.
  • Signed General Conditions of Enrollment Agreement (EA).

Program taught in:
  • English

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Last updated February 7, 2019
This course is Campus based
Start Date
Sep 2019
4 weeks
5,000 USD
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