An insight into the visionary yet provocative figure of the one who can communicate fashion at journalistic, corporate or commercial level, with the ability to find the right statement for different purposes, a word player who persuades individual and collective opinions.
The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Sociology of Imaginary (art& fashion, psychology, anthropology, subcultures), Fashion Writing (journalism, writing rules, editing), Strategic Planning (copywriting, advertising, integrated communication planning), Style Management (digital styling, p.r. and networking, blogging).
Two museum visits - to Gucci and Ferragamo, a lecture from an international industry expert, a personal project and a face-to-face interview to determine your potential and future study possibilities are all included in the course.
Opting for this course is the perfect way to start your education in fashion, continuing with the four-year undergraduate in Business of Fashion or the nine-month master in Fashion Marketing & Communication.
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