Fashion Marketing and Communication - Academic Year - Fall intake

IED – Istituto Europeo di Design Florence

Program Description

Fashion Marketing and Communication - Academic Year - Fall intake

IED – Istituto Europeo di Design Florence

THIS PROGRAM IS TAUGHT IN ENGLISH

The Academic Year in Fashion Marketing and Communication is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations.

These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market.

The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry, including visual merchandising, business plans, pricing and strategic planning through traditional and new media.

The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills.

This school offers programs in:
  • English


Last updated October 20, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
30 weeks
Full time
Price
Price
Information
Deadline
Start date Sept. 2017
Place
Italy Florence
Application deadline Request Info
End date Request Info
Duration 30 weeks
Price Request Info