Fashion Business

Istituto Marangoni

Program Description

Fashion Business

Istituto Marangoni

The Course

Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course.

Course Themes

week 1
Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores.
Analysis and comparison of styles.

week 2

Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors.

week 3

The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks.
Portfolio definition and final assessment.

This school offers programs in:
  • English
  • French
  • Portuguese
  • Spanish
  • Italian
Duration & Price
This course is Campus based
Start Date
Start date
June 2017
Sept. 2017
Duration
Duration
3 weeks
Full time
Price
Price
5,300 EUR
Information
Deadline
Locations
China - Shanghai
Start date: Sept. 2017
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France - Paris, Ile-de-France
Start date: June 2017
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Italy - Milan
Start date: Oct. 2017
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Start date: Jan. 2018
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United Kingdom - London, England
Start date: Jan. 2018
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Dates
June 2017
France - Paris, Ile-de-France
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Sept. 2017
China - Shanghai
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Oct. 2017
Italy - Milan
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Jan. 2018
Italy - Milan
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United Kingdom - London, England
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End date Request Info
Price
Full package. € 3.800 Tuition only-fee.