A course which gives you the privilege of entering the fashion system in the guise of brand manager; the one shaping, preserving, renewing, communicating and marketing an identity in its singularity, a complete profile endowed with both visionary and managerial skills.
The study plan features: Brand Research (psychology, anthropology, sociology of imaginary), Brand Identity (innovation, business design and brand building), Brand Strategy (trend spotting, marketing, positioning, competition and uniqueness), Brand Management (merchandising, distribution and legal affairs), Brand Communication (brands and designers, fashion media, digital media, shows and event curating).
The course includes: a visit to the Gucci and Ferragamo museums, an international guest lecture given by an expert from within the fashion industry, a personal project, a face-to-face interview to find out about one’s own potential and further study opportunities. Attending this course is an excellent first step in preparation for a training path in fashion, continuing with the four-year undergraduate programme in Business of Fashion or with the nine-month master in Fashion Brand Management.
This school offers programs in: