This program focuses on the formulation and implementation of company strategy. Participants will learn techniques to understand the competitive structure of an industry and company position in the industry. Entry, positioning, pricing, new ventures, technology, diversification and vertical integration decisions will be studied. The organizational issues associated with effectively developing and implementing strategies will also be analyzed. Additionally, the course incorporates an introduction to game theory and develops a tool to apply it to strategic decision making.
During this program you will learn to:
-- Assess the value of strategy options.
-- Improve your ability to recognize key strategic issues.
-- Drive ownership of corporate strategy through effective communication.
Identify and compare your organization’s core competencies with those of your competitors.
-- Develop systems and blueprints for coordinating activities across business units and functions.
-- Analyze horizontal strategies that coordinate the sharing of resources and the transfer of knowledge between units.
-- Understand how strategy can be used to help predict the future.
-- Avoid the classic mistakes in thinking about strategy by avoiding all buzz words.
-- Apply the history of the firm when analyzing strategy.
-- Apply the five-forces analysis to your organization.
-- Predict the impact of industry evolution and better anticipate competitive reactions.
-- Recognize which competitive advantages can be sustained.
-- Predict competitive responses to various scenarios.
-- Use scenario analysis in modeling uncertain, competitive environments.
-- Determine organizational requirements of strategy and adapt your organization to a new strategy.
Who Should Attend
The program is designed for upper-middle through senior-level managers who are now or will be deeply involved in the development of strategy at the corporate, business or functional level in their organizations. Appropriate titles would include vice presidents, general managers, strategic planners, consultants, corporate and business planners, and functional directors in areas like marketing, finance, operations and other managers involved in the formulation and implementation of a company's or business unit's strategy.
Industry Analysis and Positioning
Competitive Advantage, Sustainability, and Entry
Competitive Dynamics and Game Theory
Strategic Scenario Analysis
New Venture Strategy: The Role of the General Manager