European Diploma of Higher Education - marketing (dees)

EUROPEAN HIGHER EDUCATION MARKETING DEGREE

CANDIDATE PROFILE

• Strong motivation,
• Taste of human contacts,
• Initiative,
• Toughness,
• Dynamism,
• Availability.

ONE YEAR PROGRAMME

Europe, uniqueness values, cultural diversity

• History and civilization - Cultures and Religions, practices and policies of European states - Geopolitics - Europe in the world - The European citizen:

European integration and its institutions in the international context

Intercultural management and human resources

• Intercultural management: - Human Resources in Europe:

European foreign language

• Expected capacity: understand the main points of clear standard input, and if language is familiar things in work, school, leisure, etc..
• Being able to express oneself in most language situations encountered while traveling in the country of the target language.
• Produce simple connected text on familiar topics and areas of interest.

NICT: New Information Technologies and Communication

• Strategic Information Literacy - Information sources - Organization structure - ICTs: strategic tool for decision support.

Professional Marketing Techniques

• Operational Marketing - International Marketing - Strategic Marketing - Specific Marketing - Web Marketing

COURSES

Immersion environment professional a total of 6 to 12 weeks spread over the year. These periods of activity in the field lead to the achievement of one or more mercatiques actions of autonomous applied research activities in order to understand the realities of marketing activity.

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