EUROPEAN HIGHER EDUCATION MARKETING DEGREE
Taste of human contacts,
ONE YEAR PROGRAMME
Europe, uniqueness values, cultural diversity
History and civilization - Cultures and Religions, practices and policies of European states - Geopolitics - Europe in the world - The European citizen:
European integration and its institutions in the international context
Intercultural management and human resources
Intercultural management: - Human Resources in Europe:
European foreign language
Expected capacity: understand the main points of clear standard input, and if language is familiar things in work, school, leisure, etc..
Being able to express oneself in most language situations encountered while traveling in the country of the target language.
Produce simple connected text on familiar topics and areas of interest.
NICT: New Information Technologies and Communication
Strategic Information Literacy - Information sources - Organization structure - ICTs: strategic tool for decision support.
Professional Marketing Techniques
Operational Marketing - International Marketing - Strategic Marketing - Specific Marketing - Web Marketing
Immersion environment professional a total of 6 to 12 weeks spread over the year. These periods of activity in the field lead to the achievement of one or more mercatiques actions of autonomous applied research activities in order to understand the realities of marketing activity.
A1 - Europe uniqueness values, cultural diversity
A2 - The construction of Europe, its institutions in the international context
A3 - Intercultural management and human resources
B3 - European Foreign Language
Written and Oral *
1 h 45
D31 - Marketing
D32 - Professional Edition of defense
Memory with oral defense
* Writing: 1 hour / Oral: 25 min 20 min of preparation and maintenance Diploma awarded by the European Federation of Schools..