There are many reasons why someone decides to start their own business – they may be a born entrepreneur their head swimming with business ideas or they may need to start a business as the only way to have an income. There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. You often have to deal with a lack of finance, perhaps insufficient experience and many other issues. You have to decide how to design your product, how to differentiate your business from competitors, and how to hire and manage staff. Whether you’re thinking of starting a business or you’re studying business at a university, you will surely find this course highly useful and practical.

Description

There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. This course gives a comprehensive overview of all of these and dives deeper into the following aspects:

  • Entrepreneurship IdeaAnalyzing
  • ysing a Sector
  • Types of Business Models
  • Screening Opportunities
  • Getting Clients
  • Business Plans
  • Financing a Business
  • Exit Plans / Harvesting
  • Getting From Idea To Launch
  • Entrepreneurial Challenges

Schedule: Monday - Friday, 9:00 - 14:00

Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as the Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however, please follow the instructions here and consult the acknowledgment process with your university in advance

Price: Course fee includes the application fee, study materials, and afternoon/evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price

Accommodation: For accommodation options, please visit the dedicated page.

Skills

Instead of going back to standard case studies from Microsoft and GE, this course looks at various small businesses in large and small markets in order to uncover the fundamentals that every entrepreneur or small business owner needs to know.


Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business or will be able to apply these insights directly to their own budding business ventures

Prerequisites

B1 CEF absolute minimum, B2 and above strongly recommended

For students enrolled in a relevant bachelor’s course or students wishing to start their own businesses.
A laptop will be needed.

Course Outline

Entrepreneurship

  • Being an entrepreneur
  • Are entrepreneurs born? Can they be made?
  • Types of entrepreneurs
  • Characteristics of successful entrepreneurs
  • Why people start a business
  • Pathways to business (from scratch, acquisition, franchise, family business)

Ideation

  • Where do ideas come from?

Screening Opportunities - Overview

  • Is the idea relevant, profitable, sustainable, scalable
  • Does anyone want to buy it?
  • Will it be profitable?
    • Start-up costs
    • Time to break even
  • Can you get the funding?
  • Is it scaleable?
  • Defining your sector
  • Investigating the macro-environment (PESTEL)
  • Exploring the market (Porters 5)
  • Competitors – identifying, analyzing
  • Sizing a market

Types of Business Models

  • How will your business idea make money
  • Different types of biz model

Potential Clients

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead

Screening Opportunities - Financials

  • Start-up costs
  • Time to break even
  • Can you get the funding

Financing a Business

  • Love money
  • Using credit cards
  • Getting bank loans
  • Venture Capital

Business Planning

  • Business plans
  • Do you really need a business plan?
  • Building a road map
  • Components of a business plan

Exit Plans/Harvesting Getting Clients

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
  • Getting visibility & credibility

Getting From Idea To Launch

  • Have a road map
  • Name
  • Premises
  • Approvals
  • Website
  • Staff
  • Support

*Program/Course Outline is subject to change.

Program taught in:
English

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Last updated February 7, 2019
This course is Campus based
Start Date
July 29, 2019
Duration
10 days
Full-time
Price
800 EUR
Deadline
By locations
By date
Start Date
July 29, 2019
End Date
Aug 9, 2019
Application deadline

July 29, 2019

Location
Application deadline
End Date
Aug 9, 2019