E-Commerce Certificate

General

Program Description

An e-commerce certificate in marketing is comprised of four specific marketing and management courses (MGT 668 and MKT 652, 654, and 661). The courses are offered in a six-month block, primarily online, and are specially structured and scheduled to maximize the value of the unique combination of course content. The courses must be taken simultaneously with the cohort group. The e-commerce program is offered every other winter and is open to MBA students who have completed their program prerequisites. MBA students may apply these courses as the elective portion of the MBA degree.

Last updated Dec 2017

About the School

Seidman is the dynamic growing business school located in the heart of greater Grand Rapids business community. The 68 full-time Ph.D. faculty are dedicated to helping our students and our business pa ... Read More

Seidman is the dynamic growing business school located in the heart of greater Grand Rapids business community. The 68 full-time Ph.D. faculty are dedicated to helping our students and our business partners grow and prosper. At Seidman, the focus is on the future. The changing technology of the 21st century is embraced in our classrooms. The faculty prepares our students for their place in the global business environment. You may be looking at this page as an undergraduate or graduate student or you may be one of the business leaders seeking the expertise of our faculty or our business resources. Local, national and international companies engage the Seidman faculty in consulting services because more than 90% hold doctoral degrees and their research appears in leading business journals, magazines, seminars and trade publications. Faculty in business look to the future when they teach business, provide assistance, and develop research. Committed to serving the needs of the business community by providing information services, the Small Business & Technology Development Center, customized research, and no cost one-time business counseling. Support is also provided through seminars and by programs based in the Centers for Business Ethics, Entrepreneurship, and Family Business. Vision Statement To become known as a preferred source of graduates educated to apply a creative, integrated, and cross-disciplinary approach to business. Mission Statement The Seidman College of Business provides a rigorous learning environment, with a student focus, a regional commitment, and a global perspective. In its teaching, scholarship, and service activities the College innovates applies knowledge and integrates concepts. Read less