Students who have a Diploma / Extended Diploma in Public Relations and Communication should be able to:
- Execute specialized public relations activities.
- Produce communication media for public relations context.
- Use theory to shape the broader context in which a public relations practitioner functions.
- Use administration and leadership qualities as a public relations professional.
Curriculum for Diploma in Public Relations and Communication
Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate public relations and communication management practices in a variety of business and social contexts. The curriculum for the Diploma (Public Relations and Communication) programme consists of 25-semester modules compiled as follows:
Majors: Communication Management, Public Relations, and Media. *Experiential time for this qualification is .5.Curriculum for Extended Diploma in Public Relations and communication purposes: The purpose of this qualification is intended to develop in a student the competence to plan, apply and monitor public relations and communication activities in a variety of contexts.*Please note: Students in the first year of the extended Diploma must pass all the Modules, both the credit-bearing as well as the foundation modules, to be promoted to the second year of study.
**Experiential time for this qualification is .5
|First Year||Second Year||Third Year||Semester modules|
|Public Relations 1A&1B||Public Relations 2A&2B||Public Relations 3A&3B||6|
|Communication Management 1A&1B||Communication Management 2A&2B||Communication Management 3A&3B||6|
|Media 1A&1B||Media 2A&2B||Media 3A&3B||5|
|Professional Writing Skills 1A&1B||2|
|*Professional Practice 1||*Professional Practice 2||*Professional Practice 3||6|
|10 semester modules||8 semester modules||7 semester modules||25|
|First Year||Second Year||Third Year||Fourth Year||Semester modules|
|Fundamental Research Practice||Communication Management 1B||Communication Management 2A&2B||Communication Management 3A&3B||7|
|Workplace Preparation||Public Relations 1B||Public Relations 2A&2B||Public Relations 3A&3B||7|
|Basic Business Calculations||Media 1A&1B||Media 2A&2B||Media 3A||7|
|Communication Management 1A||Professional Writing Skills 1A&1B||3|
|Public Relations 1A||1|
|End-User Computing (Module A)||Professional Practice 1||Professional Practice 2||Professional Practice 3||7|
|9 semester modules||8 semester modules||8 semester modules||7 semester modules||32|
Registration and Start Dates
Registration starts in January and lectures in February for both Undergraduate and Postgraduate course work programmes.
All research programmes for Masters and PhD can register throughout the year.
End Date: Academic starts in January and ends in December. Programme deadline is determined by the duration of the programme.
About the School
Vibrant, multicultural and dynamic, the University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university i ... Read More