Diploma/Advanced Diploma of Social Media & Marketing

General

2 locations available
Read more about this program on the school's website

Program Description

  • Accelerate your career. Study online or in class
  • Highly practical with hands-on experience (includes Chinese social media network)
  • Quarterly Masterclasses hosted by industry experts

Why study this qualification?

Social media marketing is one of the fastest-growing industries globally. It has strong employment prospects and the opportunity to work in a variety of industries.

The demand for skilled professionals in social media marketing and communication are highly desired globally.

Highly practical with hands-on experience

Develop the knowledge and skills required to build a comprehensive marketing, communication and implementation strategy using social media and other tools.

Learn the business of marketing and apply your learnings to existing businesses and clients, or to help start your own business.

This course also includes learning content on Chinese social media networks.

  • WeChat
  • Youku
  • Weibo
  • QQ
  • Douban

Work on real-life projects with experienced industry professionals

Pacific Training Group courses are structured around industry best practice designed by professionals for the most ambitious of students. You’ll be trained and taught by passionate professionals on the latest social media and marketing practices and trends.

With our industry designed curriculum, you will learn the latest techniques, methodology and technology and use them on real businesses and clients. Studying alongside students from an amazing mix of countries will also give you the understanding of cultural differences and its influence in media, marketing and communication practices.

Career Opportunities

Secure highly sought-after roles in an industry which is high in demand

  • Digital Marketing Manager
  • Social Media Community Manager
  • Marketing & Social Media Strategist
  • Social Media Consultant
  • Social Media Coordinator
  • Digital Marketing Strategist
  • Content Marketing Manager
  • Client Services Director
  • Marketing Director

More reasons to choose Pacific Training Group

  • Centrally located, ultra-modern campuses
  • Award-winning trainers
  • Extensive connections to industry
  • World-class eLearning resources
  • Complimentary academic support classes
  • A range of in-class timetable options combined with online learning

Explore your options

10118NAT Diploma of Social Media Marketing (4 terms of 10 weeks plus term breaks)

By studying this Diploma, you will not only learn all there is to know about social media, but you will also build a social media marketing strategy and implementation plan which can be immediately applied to your chosen business.

  • End to end social media education
  • Manage blog and content marketing
  • Mainstream social media marketing strategies
  • Niche social media marketing strategies
  • Strong personal brand in social media
  • Email marketing
  • Marketing communication plan
  • Market trends and developments
  • Undertake project work
  • Chinese social media marketing

BSB61315 Advanced Diploma of Marketing and Communication (6 terms of 10 weeks plus term breaks)

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

  • Advertising campaigns
  • Organisational marketing objectives
  • Marketing plan
  • Strategic plans
  • Implement a business plan
  • Market research
  • Marketing process
  • Measure marketing effectiveness
  • Innovation and continuous improvement
  • Organisation development
  • Provide leadership
  • Originate and develop concepts

Entry requirement to BSB61315 (1 term of 10 weeks plus term breaks)

*Entry requirement to BSB61315 Advanced Diploma of Marketing and Communication requires evidence of successful completion of the following 3 units of competencies.

Students will complete the units below before progressing to

  • BSB61315 Advanced Diploma of Marketing and Communication
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

Course Pathways

Diploma

of Social Media Marketing

4 terms

Advanced Diploma

of Marketing and Communication 

6 terms

Total

2 years 6 months

10 terms*

After achieving the 10118NAT Diploma of Social Media Marketing you can progress to other high-level qualifications offered by Pacific Training Group which include:

  • BSB61015 Advanced Diploma of Leadership and Management
  • SIT60316 Advanced Diploma of Hospitality Management
  • SIT60216 Advanced Diploma of Event Management
  • BSB61315 Advanced Diploma of Marketing and Communication

Students applying for direct entry into the BSB61315 Advanced Diploma of Marketing and Communication course are required to complete the course pre-requisite units as outlined in the previous section. Students that have completed the 10118NAT Diploma of Social Media Marketing course will gain direct entry to the Advanced Diploma of Marketing and Communication, therefore, shortening the course duration by 1 term.

Study Details

This course can be taken fully Online or On-Campus.

Study mode On Campus (CRICOS): 20 hours per week including 15 hours in class and 5 hours online.

Entry requirements: Minimum 18 years, Australian Year 11 or equivalent, An upper-intermediate level of English or IELTS 5.5.

Students must provide their own laptop and have access to high-speed internet.

*Entry into BSB61315 Advanced Diploma of Marketing and Communication requires evidence of successful completion of the following 3 units of competency.

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan •
  • BSBPMG522 Undertake project work

 **Upon completion of 10118NAT Diploma of Social Media Marketing a student will receive direct entry to BSB61315

Last updated May 2020

About the School

Welcome to Pacific Training Group, where we’re bringing a fresh approach to vocational education and training in the areas of hospitality, event management, leadership and management, and travel and t ... Read More

Welcome to Pacific Training Group, where we’re bringing a fresh approach to vocational education and training in the areas of hospitality, event management, leadership and management, and travel and tourism. Working in cooperation with a network of significant industry partners, Pacific Training Group offers a unique blend of classroom-based training, online learning and industry emersion. Graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia and beyond. Specialist study areas Hospitality Leadership & Management Travel & Tourism Event Management Why do students enjoy studying at PTG? Centrally located ultra-modern campuses Award winning trainers Extensive connections to industry with work placement World class eLearning resources Flexible timetable options combined with online learning Complimentary academic support classes See more on our website at http://pacifictraining.edu.au/ Read less
Sydney , Surfers Paradise + 1 More Less