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Find Diplomas in Marketing Studies in Mexico 2019/2020

A diploma is a document that indicates a student has effectively completed close study of a given field, topic or area of study. Diplomas are typically awarded by academic institutions and indicate mastery of a particular field or subject.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Top Diplomas in Marketing Studies in Mexico 2019/2020

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5 Results in Marketing Studies, Mexico

Tecnológico de Monterrey (Educación Continua Presencial)

The objective of this program is to get to know how unpaid advertising is more effective to launch concepts and brands. Study a program of immediate application that has ... [+]

objective

Get the knowledge of how unpaid advertising is most effective to launch concepts and brands. Study a program of immediate application that has practical characteristics accompanied by real and simulated examples, as well as an updated media training to the Mexican reality and with the inclusion of recent events. Learn to sustain the public image of the company, as well as the reinforcement of internal communication.

Benefits of the programYou will strengthen your sense of brand building through word of mouth.You will change your approach to achieve a deep understanding of the discipline that strengthens the image of a company: public relations.You will better coordinate your knowledge of the use of social networks as a reputation promotion agent.You will be able to advise in situations of communication crisis when participating in a real crisis war barracks.You will have landed and easily measured tools to carry out public relations and crisis management campaigns for a company with plans to take care of the public image as a fundamental part of its marketing plan.Addressed to... [-]
Mexico Mexico City
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Spanish
Full-time
Part-time
96 hours
Campus
Tecnológico de Monterrey (Educación Continua Presencial)

The objective of this program is to prepare yourself and update yourself on the most important topics that make up this discipline in order to know the new trends in the ... [+]

objective

Get ready and update yourself on the most important topics that make up this discipline in order to know the new trends in the subject, its effects and repercussions in the general context of the company, as well as the areas of opportunity offered by the market to both the company in your vision of growth as to your professional performance in marketing.

Benefits of the programYou will obtain tools to adapt to the perspective of new market trends, both local and global, as well as emotional tendencies.You will live in an environment formed by professionals who are dedicated to the same activity, in this case marketing, which allows sharing experiences and knowledge.You will have a strong dose of practical cases supported in the interaction derived from the knowledge and experiences of the instructor, and of each of the assistants.You will make a conceptual analysis of each of the variables that make up the marketing function, as well as the interrelation that occurs between each of them, with a focus on innovation and the creation of competitive advantages.You will analyze the design processes of objectives and strategies related to marketing, in order to identify market opportunities, growth opportunities, penetration in the market and sources of competitive advantages.Addressed to... [-]
Mexico Buenavista Mexico City Santa Fe Morelia  + 1 More
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Spanish
Full-time
Part-time
96 hours
Campus
Tecnológico de Monterrey (Educación Continua Presencial)

The objective of this program is to identify the most advanced marketing knowledge in a strategic management perspective so that you can generate value to the brand or a ... [+]

objective

Identify the most advanced marketing knowledge in a strategic management perspective so that you can generate value to the brand or a group of brands through new technologies, and thus strengthen its competitive position in the "new normal" market.

Benefits of the programYou will have the knowledge to build value for different brands with the help of the most modern marketing tools, including digital marketing in its different facets, the experiential marketing and the management of innovation in marketing.You will know and understand the new concept of customer in the new digital normality and will know how to provide experiences that allow the company or brand to deserve the client's preference.You will understand how to find, connect and convert your customers in a profitable way for the company or brand that you manage.Addressed to... [-]
Mexico Monterrey Zapopan Santa Fe
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Spanish
Full-time
Part-time
96 hours
Campus
Tecnológico de Monterrey (Educación Continua Presencial)

The objective of this program is to obtain a strategic and structured view of quantitative and qualitative market research. Develop analytical skills and interpretation o ... [+]

objective

Get a strategic and structured view of quantitative and qualitative market research. Develop analytical skills and interpretation of the results of market information, as well as the tools necessary for you to be able to identify the objective or problem of an investigation, make the most appropriate design and research technique for a problem or specific approach of marketing Applies the results of an investigation into the proper development of a brand, in addition to an appropriate strategy of promotion, distribution and point of sale.

Benefits of the programYou will identify the most appropriate techniques for market research.You will know the research tools of quantitative and qualitative markets.You will develop knowledge of the impact that information can have on decision making.You will know its application in brand, distribution and point of sale.Addressed to... [-]
Mexico Culiacán
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Spanish
Full-time
Part-time
112 hours
Campus
Tecnológico de Monterrey (Educación Continua Presencial)

El objetivo de este programa es conoce la importancia de la publicidad digital y el marketing interactivo, así como los elementos que componen el ecosistema y su interacc ... [+]

Objetivo

Conoce la importancia de la publicidad digital y el marketing interactivo, así como los elementos que componen el ecosistema y su interacción. Obtén una visión general de la evolución de los medios digitales y el papel estratégico que México tiene dentro de la inversión publicitaria.

Beneficios del programa Conocerás la importancia de la comunicación interactiva, así como a los protagonistas de la publicidad interactiva y su función dentro del proceso de comunicación publicitaria. Tendrás una visión general de la evolución de los medios electrónicos en México y el mundo; además, comprenderás el papel estratégico de los nuevos medios electrónicos y su creciente participación en el mercado. Comprenderás la importancia de conocer cuáles son los estímulos que más atraen a la compra de tus clientes y los elementos que influencian su toma de decisiones en un medio digital. Conocerás las acciones convencionales y no convencionales de la publicidad interactiva, así como las vías de comercialización. Conocerás las leyes que afectan directamente al desarrollo de una acción de publicidad interactiva. Dirigido a ... [-]
Mexico Santa Fe
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Full-time
Part-time
128 hours
Campus