Diploma Program in Business in Spain

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A diploma is a document that indicates a student has effectively completed close study of a given field, topic or area of study. Diplomas are typically awarded by academic institutions and indicate mastery of a particular field or subject.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

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Diploma in Business Design

IED – Istituto Europeo di Design Barcelona
Campus Full time 3 years September 2018 Spain Barcelona

The IED Diploma in Business Design is conceived as an educational response to the new needs that design-oriented companies, consultancy firms, communication agencies and design studios have when they look for professionals who are able to combine creativity, management capacity and entrepreneurial attitude to reposition or develop new brands, products, and services.

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THIS PROGRAM IS TAUGHT IN ENGLISH The IED Diploma in Business Design is conceived as an educational response to the new needs that design-oriented companies, consultancy firms, communication agencies and design studios have when they look for professionals who are able to combine creativity, management capacity and entrepreneurial attitude to reposition or develop new brands, products, and services. Professional outcomes: Entrepreneur, Brand consultant, Communication Strategist, Advertising Manager, Innovation Manager, New Business Developer, Customer Experience, Manager Corporate Communications, PR Manager, Product Developer, etc.

Description

The IED Diploma in Business Design offers an educational path that teaches students how to develop skills in writing and articulation, communication and presentations, negotiations and sale, self-awareness and impact, as well as capacity for collaboration. The key work tools are research, conceptual development, visualization and prototyping of ideas and projects presentation. This course blends creativity, business, and communication, in order to teach future creative professionals how to develop, coordinate and implement ethnographical market and consumer research to generate insights, brand and product innovation as well as business design, communication strategies and event design. The first year of this course is focused on acquiring the fundamentals of design, creative economy, project culture, and methodology. Students learn to comprehend the influence that art has in business, the relevance of research, communication, public relations, and event and management design by means of visual communication. The second year involves usage of tools and techniques to develop elaborated projects with companies and offer effective and pragmatic solutions, as well as deepening... [-]