Diploma of Marketing and Communication

General

Program Description

Learn the fundamentals of marketing and be job-ready in six months with Melbourne Polytechnic’s Diploma of Marketing and Communication. Benefit from the course’s strong reputation in industry, gained through our emphasis on practical application of contemporary marketing theory.

Graduate with practical and theoretical skills

Graduate with solid theoretical knowledge and practical work experience, increasing your employability in a range of entry-level marketing roles.

Theory and practice is the key to success

The course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world.

You’ll learn how to identify marketing opportunities, profile international markets, conduct a marketing audit and design marketing communications.

Industry connections and resources

You’ll learn from industry-experienced professionals and benefit from their network of contacts.

Using our innovative model of partnerships with local businesses, you’ll apply what you learn in theory to genuine business situations. Past local partners have included the City of Darebin, Westgarth Cinemas and La Trobe Golf Club.

Employment outcomes

You’ll be qualified to work as:

  • assistant product manager
  • assistant marketing manager
  • communications and research coordinator

Assessment

We will use various forms of assessment, including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums.

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums.

Pathways to further study

Successful completion of this course will enable you to enrol in the Advanced Diploma of Marketing and Communication and then into a Bachelor of Business at Melbourne Polytechnic.

Career Pathways

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research.

Entrance Requirements

Local Students

There are no formal entrance requirements to the course. We expect you to have the capabilities to complete the course.

International Students

  • Academic: Australian Year 12 equivalency
  • English: Academic IELTS 5.5 overall with no individual band below 5.0, or equivalency

UNITS OF STUDY

The Units of Study listed below have been approved for VET FEE-HELP. You may be required to undertake additional Units of Study in order to obtain the qualification. You will need to determine your particular combination of Units of Study with the department.

Code Subjects Hours

  • BSBMKG501 IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES 70
  • BSBMKG502 ESTABLISH AND ADJUST THE MARKETING MIX 60
  • BSBMKG507 INTERPRET MARKET TRENDS AND DEVELOPMENTS 50
  • BSBMKG514 IMPLEMENT AND MONITOR MARKETING ACTIVITIES 50
  • BSBMKG515 CONDUCT A MARKETING AUDIT 40
  • BSBMKG516 PROFILE INTERNATIONAL MARKETS 50
  • BSBMKG523 DESIGN AND DEVELOP AN INTEGRATED MARKETING COMMUNICATION PLAN 60
  • BSBPMG522 UNDERTAKE PROJECT WORK 60
Last updated May 2019

About the School

Melbourne Polytechnic has been delivering vocational training since 1912 and today offers a diverse range of innovative, hands-on TAFE (VET) and Higher Education (Degree) programs to equip you with th ... Read More

Melbourne Polytechnic has been delivering vocational training since 1912 and today offers a diverse range of innovative, hands-on TAFE (VET) and Higher Education (Degree) programs to equip you with the knowledge and skills to excel in an evolving and challenging marketplace. Melbourne Polytechnic courses are designed and developed with industry participation to give students the best employment outcomes. Melbourne Polytechnic has seven metropolitan campuses, Preston, Collingwood, Epping, Fairfield, Greensborough Campus and Heidelberg. Each campus provides an individual, unique and enriching student experience. Read less