The Social Media and Web Marketing diploma at CDI College provides students with hands-on training to work in a wide variety of roles across the realm of marketing, branding, social media, and more. In the program, students receive training in traditional and digital marketing, business writing, statistics, social media marketing on multiple channels - Facebook, Twitter, Instagram, YouTube, and emerging platforms - search engine optimization (SEO), and search engine marketing (SEM), in addition to learning about analytics, strategic web design, digital strategy and planning, content creation and outreach, CRM & KPI reporting, and video and multimedia marketing. The program includes a practicum placement, and upon graduation, students will be prepared to start work in a variety of entry-level digital marketing, digital media, and social media marketing roles.
Job-Ready SEO and SEM Training
One of the major components of the Social Media and Web Marketing diploma program is learning how to maximize the reach of your campaigns with Search Engine Optimization (SEO) techniques and pay-per-click advertising whilst ensuring you are on the leading edge of Search Engine Marketing (SEM) best practices.
Evaluating campaigns is also an important skill you'll pick up in the program, which includes training on business analytics, Key Performance Indicators (KPIs), and social media aggregation tools, so you'll be able to understand the importance statistics play in executing and planning future marketing plans.
Hands-On Social Media Marketing Training
As part of your intensive social media marketing training, you'll also participate in a 100-hour work experience placement, so you can test out your new skills on-the-job before graduation. If you're looking to move into an exciting, rewarding career in a growing industry, CDI College's Social Media and Web Marketing diploma program is for you.