objective

Develop the management-level capabilities of organizations of all types, sizes and industries, so that you effectively lead the challenging digital transformation process that is required. Prepare yourself for the necessary transformations in strategy, talents and practices, so that from the efficient use of technology, you radically extend the performance or the scope of them.


Benefits of the program

  • You will develop a digital strategy that will increase the competitive advantages of your company and your competitiveness.
  • Adapt organizational structures and operational practices to take advantage of digital opportunities and reduce threats.
  • You will recognize the new digital technologies that will affect the business or industry, both internally and externally to the market.
  • You will identify new products and services that can be developed or new markets that can be accessed through the implementation of certain digital technologies.
  • You will lead an effective process of digital transformation to face the digital opportunities that arise.


Addressed to

Graduates in administration, marketing, human resources and communication. Engineers in marketing, industrial engineers and in general any university professional who wants to verify their degree of update with the agenda. Professionals in the food industry, pharmacochemistry, automotive, manufacturing in general, the alcoholic and non-alcoholic beverages industry, and the electronics industry. Service professionals such as media, banking, retail, travel, publishing, education and consulting.


Content of the program

The Diploma in Digital Management Transformation consists of seven modules, which total 112 hours of study in total.

Module 1. Strategy: The Digital Transformation of the Strategy (16 hours)

  • Definition of the digital business
  • The principles of the digital economy
  • The strategy of digital business
  • Recapitulation and summary of the main concepts
  • Presentation of the topics and discussion
  • Video presentation and discussion
  • Team work on concepts based on a specific case
  • Case study (BBVA)

Module 2. Talents: Key Factor of the Transformation (16 hours)

  • The generations (baby boomers, X and millennials) and their world view of the world: freedom, customization, filtering, integrity, collaboration, entertainment, speed and innovation
  • Key concepts in digital transformation: start-up mentality, cooperation, co-creation, crowdfunding and crowdsourcing, peer-to-peer and hacker philosophy
  • Democratization of the strategy
  • Collaboration between high performance self-organized multifunctional teams
  • Digital leaders as educators and transformers of culture
  • Digital intensity vs intensity of management transformation: the types of digital maturity (fashionistas, digirati, beginners and conservatives)
  • Presentation of the topics and discussion
  • Video presentation and discussion
  • Group dynamics and discussion of results
  • Case study (Cisco)

Module 3. Practices: The Benefits of an Agile Organization (16 hours)

  • The 12 principles of the Agile manifesto
  • Philosophy: adaptive vs. predictive, iterative vs. waterfall, code vs. documentation
  • General description of the principles: iterative, incremental and evolutionary.
  • Agile methods, experience and adoption
  • Presentation of the topics and discussion
  • Video presentation and discussion
  • Teamwork on concepts about a specific case
  • When to use Agile
  • Case study (TBD)

Module 4. Practices: How to Succeed in a Data-Based World (16 hours)

  • Evolution of the study of the data: traditional reports, dynamic reports, data analysis and predictive analysis
  • The analytical revolution
  • Big data and the world of immense and unstructured data
  • The quantified man
  • Deep learning and intelligent systems
  • Presentation of the topics and discussion
  • Video presentation and discussion
  • Teamwork on the concepts of a specific case
  • Case study (Netflix Price)

Module 5. Marketing and Advertising: Marketing with Focus on the Customer (16 hours)

  • The evolution of marketing and advertising: from mass marketing to direct and interactive marketing
  • The idea of ​​customer centricity, the impact on strategy, talents, data, processes and technology
  • Customer value
  • Introduction to digital and interactive marketing
  • Journey of the client and touch-points
  • The multiple faces of digital marketing: search engines, display, performance, social, mobile, apps, programmatic
  • Customer analytics and marketing metrics
  • Growth hacking and the way to exponentiate business
  • • Presentation of the topics and discussion
  • Video presentation and discussion
  • Teamwork on the concepts of a specific case
  • Case study

Module 6. Technologies that Transform Business (16 hours)

  • Evolution of technology
  • The technologies of the moment: social, mobile and cloud computing
  • Moore's Law and its impact on business
  • Technologies that transform companies internally: internal communication systems, 3D printing, rapid prototype, robotics, programmatic buying, reality and virtual commerce and gammification
  • Disruption in banking, retail, telecommunications, services and the new industrial revolution
  • Presentation of the topics and discussion
  • Presentation of some of the technologies in situ
  • Video presentation and discussion
  • Work dynamics on the construction of a robot using an agile approach
  • Case study (Santiago MakerSpace)

Module 7. Technologies that Change the Life of People (16 hours)

  • What does the future hold?
  • Augmented reality and wearables
  • Connected everything
  • Smart home, office and city
  • Self-guided everything
  • Deep learning and intelligent machines
  • Bitcoins and other disruptive technologies
  • Closure of the program
  • Presentation of the topics and discussion
  • Presentation of some of the in-situ technologies
  • Video presentation and discussion
  • Continuation with the work dynamics on the construction of a robot using an agile approach
  • Case study (Google SelfDriving Car)

Program taught in:
  • Spanish

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Last updated October 29, 2018
This course is Campus based
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Duration
112 hours
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87,300 MXN
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