Reinforce your knowledge and skills in the areas and fundamental disciplines of the management of the company, such as strategic planning, marketing, finance and human resources management.

Benefits of the program

  • You will identify the areas of opportunity and strengths of your company in order to improve its competitive position.
  • You will apply concepts and management models to real business problems through the discussion of cases and the realization of exercises.
  • You will identify certain tools and structures to solve some of the problems experienced with the performance of your company.
  • You will apply tools aimed at improving the professionalization of the management of the company.
  • You will establish a medium-term strategic development plan with indicators that allow you to follow up on the results in a timely manner based on the expected results.

Addressed to

Entrepreneurs, CEOs and partners of PYMES with 5 years old. People with at least 2 years of experience in management positions.

Content of the program

The Diploma in Integral Management for SMEs consists of ten modules, which total 110 hours of study in total.

Module 1. Management Skills (11 hours)

  • Defining the strategy of business objectives
  • Difference between manager and leader
  • Characteristics of leadership
  • Principles of leadership
  • Definition of the human capital strategy
  • Alignment of human capital

Module 2. Business Model (11 hours)

  • Definition of the business model
  • The value proposition
  • The clients
  • The infrastructure
  • The profitability of the company

Module 3. Commercial Management (11 hours)

  • The concept of marketing; opportunities identification
  • Consumer analysis
  • Segmentation and positioning
  • Product strategy
  • Price strategy

Module 4. Strategic Management (11 hours)

  • The strategic planning process
  • Diagnosis of competitive strategic position
  • The competitive advantage: concepts, resources and sustainability
  • Corporate strategy: diversification and creation of value
  • Implementation of strategies

Module 5. Operations Management (11 hours)

  • Business vision of operations management
  • Organization of the business macro process
  • Representation of processes
  • Operational variables of the activity
  • Flow system
  • Human capital

Module 6. Management of Human Resources and Organizational Culture (11 hours)

  • Business strategy and human resources management
  • Organizational structure: fundamental concepts and their design
  • Management systems: management control and incentive systems
  • Management by values
  • Competence evaluation and career development
  • Training and training

Module 7. Financial Management (11 hours)

  • Fundamentals of financial mathematics
  • Fundamentals of financial management
  • Financial analysis and control tools
  • Financial planning
  • Fundamentals of financial evaluation of investment projects

Module 8. Negotiation and Conflict Management (11 hours)

  • Distinguishing between conflict and problem
  • Strategies for conflict management
  • Definition of negotiation
  • Driving in the negotiation
  • Negotiator profile
  • Effective negotiations

Module 9. Ethics (Code), Social Responsibility and Sustainability (11 hours)

  • Social responsibility and sustainability
  • The company and its responsibility to the community
  • Social responsibility and its impact on business management: economic, environmental and social Climate change
  • Global environmental situation
  • Challenges, risks and opportunities for business

Module 10. Corporate Governance (11 hours)

  • Board of directors
  • investors Assembly
  • Family council
  • Corporate governance best practices
Program taught in:
  • Spanish

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Last updated October 24, 2018
This course is Campus based
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110 hours
46,400 MXN
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