Be a part of the global, multi-billion dollar industry.

Fashion Marketing and Management is where fashion and retail technology meet. If you're passionate about the world of fashion and have a keen eye for what will sell, the Fashion Marketing and Management program can help you start your career.

Fashion industry employers need graduates who understand both retail and technology, and in the Fashion Marketing and Management program, you'll learn the skills you need to launch a career in retail management, visual merchandising, or marketing of fashion products/services. As a student, you'll deepen your understanding of retail management, brand development, buying, textile technology, photo styling, event/fashion show production, and fashion technology.

You'll also have multiple opportunities to shake hands and chat with professionals in the world of fashion and retail. As well, you'll have the unique option to travel to and work in fashion hubs like Paris, Milan, and New York City. When you graduate, this combination of valuable experience and practical training will give you the tools to pursue a career in line/brand management, buying, sales, inventory, merchandising, visual presentation, marketing, social media or other industries.

With all of the choices in Fashion Marketing and Management, it can be hard to choose one. But here's the best part: it's up to you to decide.

Fashion Marketing and Management is a co-operative education program. Contact Ashley Nash at 519-452-4430 x4385 for more information about the co-op. Students operate a retail store at the London campus called Live Chic. The Live Chic retail store allows students to apply what they have learned in realistic work situations.

Admission Requirements - 2019/2020

  • OSSD with courses from the College (C), University (U), University/College (M), or Open (O) stream
    Academic and Career Entrance Certificate (ACE)
    Ontario High School Equivalency Certificate (GED)
    Mature Applicant with appropriate preparation

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements.
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 550 for the paper-based test (PBT), or 79 for the Internet-based test (iBT), with test results within the last two years.
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years.
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years.
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years.
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years.
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10.

Recommended Academic Preparation

  • Any Grade 12 English (C), (U), or (O)
  • Grade 11 Understanding Fashion (C) AND/OR Grade 12 The World of Fashion (M)
  • Grade 11 Media Arts (M) or (O) OR Grade 12 Media Arts (M) OR Grade 11 Visual Arts (M) or (O) or Grade 12 Visual Arts (M)
  • Grade 11 Financial Accounting Fundamentals (M)
  • Any Grade 11 or Grade 12 Entrepreneurship (C) or (O)
  • Keyboarding Skills

Recommended Personal Preparation

  • Students should develop strong communication skills necessary to work with the general public
  • Personal hobbies in drawing, photography, reading of fashion magazines is encouraged

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario.
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full).
  3. Achievement in the Admission Requirements.


Level 1

Take all of the following Mandatory Courses:

  • Reason & Writing 1-Art & Design
  • Textiles 1
  • Fashion Illustration
  • Visual Merchandising 1
  • Dynamics of Fashion 1
  • Design Principles
  • Trends, Styles & Influences

Level 2

Gen Ed - See requirement below

Take all of the following Mandatory Courses:

  • Communications for Design
  • Dynamics of Fashion 2
  • Visual Communications 1
  • Retail Math 1
  • Visual Merchandising 2
  • Customer Relationship Management
  • Textiles 2
  • Brand Development & Management 1
  • Co-operative Education Employment Prep

Level 3

Gen Ed - See requirement below

Take all of the following Mandatory Courses:

  • Fashion Buying 1
  • Store Planning
  • Visual Communication 2
  • Marketing 1
  • Retail Math 2
  • Brand Development & Management 2

Level 4

Gen Ed - See requirement below

Take all of the following Mandatory Courses:

  • Fashion Buying 2
  • Professional Practices
  • Portfolio
  • Styling for Photography
  • Marketing 2

Add'l Req

Take the following Mandatory Courses:

Normally taken in Levels 3 or 4

  • Event Planning & Promotion
  • Retail Operations & Management
  • Digital Entrepreneurship

Gen Ed - Electives

Take 6 General Education Credits - Normally taken in Levels 2, 3 or 4

Program Residency

Students Must Complete a Minimum of 20 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program.

Career Opportunities

Sales and Line Ambassador, Multi-Level Management (Store, District, Regional, Corporate), Event Planner, Visual Merchandiser, Store Planner, Photo Stylist, Brand Development and Management, Social Media Specialist, Marketing Coordinator, Digital Entrepreneur, Fashion Blogger.

Program Description

Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands-on approach to prepare you for a dynamic career in retail. Our three areas of study focus on business, technology and visual presentation with an emphasis on principles of marketing and management. Students will be responsible for the retail operations of our program campus store Live Chic and through buying, sales, inventory, merchandising, visual presentation, marketing, and social media.

Co-operative Education

This two-year program has two co-op work terms. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma. More information about Co-operative Education can be found at

Learning Outcomes

The graduate has reliably demonstrated the ability to

  • Examine the evolution of fashion and design movements and their relationship to designers, producers, and retailers.
  • Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
  • Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
  • Apply accounting fundamentals and financial management skills when making business operations decisions.
  • Apply principles of effective organization, management, employee and labor relations to the operation of a fashion business.
  • Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
  • Analyze current design trends to predict sales dynamics for fashion products and services.
  • Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
  • Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
  • Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
  • Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.
Program taught in:
  • English

See 36 more programs offered by Fanshawe College »

Last updated October 3, 2019
This course is Campus based
Start Date
Jan 2020
May 2020
Sep 2020
2 years
8,236 CAD
Total fees due per term for international students. These fees are subject to change.
By locations
By date
Start Date
Jan 2020, May 2020, Sep 2020
End Date
Application deadline

Jan 2020, May 2020, Sep 2020

Application deadline
End Date