Diploma in Fashion Marketing and Management


Read more about this program on the school's website

Program Description

Be part of a global, multi-billion dollar industry with our fashion marketing program

Fashion Marketing and Management is where fashion and retail technology meet. If you're passionate about the world of fashion and have a keen eye for what will sell, our fashion marketing program can help you start your career.

Fashion industry employers need graduates who understand both retail and technology, and our fashion marketing course will help you learn the skills you need to launch a career in retail management, visual merchandising, or marketing of fashion products/services. As a fashion marketing program student, you'll deepen your understanding of retail management, brand development, buying, textile technology, photo styling, event/fashion show production, and fashion technology.

On your way to obtaining your fashion marketing diploma, you'll have multiple opportunities to shake hands and chat with professionals in the world of fashion and retail. Additionally, you'll have the unique option to travel to and work in fashion hubs like Paris, Milan, and New York City.

After graduating from our fashion marketing program

When you graduate from our fashion marketing program, the combination of valuable experience and practical training will give you the tools to pursue a career in line/brand management, buying, sales, inventory, merchandising, visual presentation, marketing, social media or other industries.

With all of the choices in Fashion Marketing and Management, it can be hard to choose one. But here's the best part: it's up to you to decide.

Fashion Marketing and Management is a co-operative education program. Contact Ashley Nash at 519-452-4430 x4385 for more information about the co-op. Students operate a retail store at the London campus called Live Chic. The Live Chic retail store allows students to apply what they have learned in realistic work situations.

Co-operative Education

This two-year program has two co-op work terms. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Examine the evolution of fashion and design movements and their relationship to designers, producers, and retailers.
  2. Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
  3. Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
  4. Apply accounting fundamentals and financial management skills when making business operations decisions.
  5. Apply principles of effective organization, management, employee and labor relations to the operation of a fashion business.
  6. Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
  7. Analyze current design trends to predict sales dynamics for fashion products and services.
  8. Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
  9. Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
  10. Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
  11. Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.


Level 1

Take all of the following Mandatory Courses:

  • WRIT-1036 Reason & Writing 1-Art & Design
  • FASH-1002 Textiles 1
  • FASH-1020 Fashion Illustration
  • MRCH-1001 Visual Merchandising 1
  • FASH-1021 Dynamics of Fashion 1
  • COMP-1351 Design Principles
  • FASH-1016 Trends, Styles & Influences

Level 2

General Education - See requirement below

Take all of the following Mandatory Courses:

  • COMM-3074 Communications for Design
  • FASH-3020 Dynamics of Fashion 2
  • FASH-1011 Visual Communications 1
  • MATH-1181 Retail Math 1
  • MRCH-1004 Visual Merchandising 2
  • MGMT-1164 Customer Relationship Management
  • FASH-3018 Textiles 2
  • FASH-1044 Brand Development & Management 1
  • COOP-1020 Co-operative Education Employment Prep

Level 3

General Education - See requirement below

Take all of the following Mandatory Courses:

  • FASH-3005 Fashion Buying 1
  • MRCH-1013 Store Planning
  • FASH-3007 Visual Communication 2
  • MKTG-1092 Marketing 1
  • MATH-3066 Retail Math 2
  • FASH-3026 Brand Development & Management 2

Level 4

General Education - See requirement below

Take all of the following Mandatory Courses:

  • FASH-3011 Fashion Buying 2
  • FASH-1038 Professional Practices
  • FASH-1039 Portfolio
  • MRCH-3004 Styling for Photography
  • MKTG-3040 Marketing 2

Additional Requirements

Take the following Mandatory Courses:

Normally taken in Levels 3 or 4

  • MKTG-1051 Event Planning & Promotion
  • BUSI-3038 Retail Operations & Management
  • BUSI-1168 Digital Entrepreneurship

General Education - Electives

  • Take 6 General Education Credits - Normally Taken in Level 2, 3 or 4

Program Residency

Students must complete a minimum of 20 credits in this program at Fanshawe College to meet the program residency requirement and graduate from this program.


Drew Williams / Pexels

Admission Requirements

  • OSSD with courses from the College (C), University (U), University/College (M), or Open (O) stream


  • Academic and Career Entrance Certificate (ACE)


  • Ontario High School Equivalency Certificate (GED)


  • Mature Applicant with appropriate preparation

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years
  • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10

Recommended Academic Preparation

  • Any Grade 12 English (C), (U), or (O)
  • Grade 11 Understanding Fashion (C) AND/OR Grade 12 The World of Fashion (M)
  • Grade 11 Media Arts (M) or (O) OR Grade 12 Media Arts (M) OR Grade 11 Visual Arts (M) or (O) or Grade 12 Visual Arts (M)
  • Grade 11 Financial Accounting Fundamentals (M)
  • Any Grade 11 or Grade 12 Entrepreneurship (C) or (O)
  • Keyboarding Skills

Recommended Personal Preparation

  • Students should develop strong communication skills necessary to work with the general public.
  • Personal hobbies in drawing, photography, reading of fashion magazines are encouraged.

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario.
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full).
  3. Achievement in the Admission Requirements.

Career Opportunities

Sales and Line Ambassador, Multi-Level Management (Store, District, Regional, Corporate), Event Planner, Visual Merchandiser, Store Planner, Photo Stylist, Brand Development and Management, Social Media Specialist, Marketing Coordinator, Digital Entrepreneur, Fashion Blogger.

Last updated Jun 2020

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About the School

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada – approximately a two-hour drive from Toronto and Niagara Falls. There are 21,000 full-time students, including ... Read More

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada – approximately a two-hour drive from Toronto and Niagara Falls. There are 21,000 full-time students, including more than 6,000 international students from 97 different countries. Read less
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