Diploma in Business - Marketing (Co-op)

General

4 locations available

Program Description

The Fanshawe Business - Marketing program will help you build a strong foundation to gain entry to a variety of marketing career paths. Starting with the marketing basics, you'll cover both theory and practical application of customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Available in a traditional in-class format with September, January, February, and May admission.

Co-operative Education is a process that combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You'll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.

There are options to transfer to the Business Administration - Marketing advanced diploma or the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe. Further details are available in this Digital Marketing Pathways guide.

You can also be eligible to complete a degree program at many other post-secondary institutions or complement your diploma with a graduate certificate offered at Fanshawe College. Interested in travel abroad? You can do that, too. In the business world, mobility is often the key to success.

Admission Requirements - 2019/2020

OSSD with courses from the College (C), University (U), University/College (M), or Open (O) stream with:

  • Any Grade 12 English (C) or (U)
  • Mathematics* ONE OF:
    • Any Grade 12 Mathematics (C) or (U)
    • Any Grade 11 Mathematics (C), (U), or (M)
      (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
      ORAcademic and Career Entrance Certificate (ACE)
      OROntario High School Equivalency Certificate (GED) and:
  • Mathematics* one of:
    • Any Grade 12 Mathematics (C) or (U)
    • Any Grade 11 Mathematics (C), (U), or (M)
      (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
      OR
      Mature Applicant with standing in the required courses and grade stated above

Note:

*Applicants who lack the required Mathematics may still gain eligibility for admission by completing appropriate prior upgrading.

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements.
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 550 for the paper-based test (PBT), or 79 for the Internet-based test (iBT), with test results within the last two years.
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years.
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years.
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years.
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years.
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10.

Recommended Academic Preparation

  • Any Grade 11 or Grade 12 Business Studies (C), (M), or (O).
  • Grade 12 Business and Technological Communication (O).
  • Academic and Career Entrance Certificate (ACE): Business Mathematics course and Computer Skills course.
  • Applicants who do not meet the stated admission requirements for the Business - Marketing (Co-op) program should apply to the one-year Business Fundamentals Ontario College Certificate program, Program Code BFS2. The Business Fundamentals program is recommended for students who require or desire academic upgrading, particularly in Mathematics and English, before pursuing a business diploma program. Students who successfully complete the Business Fundamentals program may be eligible for admission to Level 2 of any two-year business diploma program at Fanshawe College.

Recommended Personal Preparation

  • Strong interpersonal skills
  • Ability to work independently and in a team environment
  • Strong analytical skills

Advanced Standing

Applicants may apply for advanced standing on the basis of previous academic achievement at another institution and/or Prior Learning Assessment and Recognition (PLAR). Advanced standing qualifies the applicant for direct entry to a second or higher level of the program.

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario.
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full).
  3. Achievement in the Admission Requirements.

Courses

Level 1

Take all of the following Mandatory Courses:

  • Principles of Accounting 1
  • Reason & Writing-Business 1
  • Principles of Marketing 1
  • Business Math
  • Strategies for Success
  • Introduction to Business Processes
  • Co-operative Education Employment Prep

Level 2

Gen Ed - Take a 3 credit General Education elective course

Take all of the following Mandatory Courses:

  • Secondary Market Research 3
  • Principles of Advertising & Branding
  • Marketing Presentations
  • Excel for Business-Adv
  • Economics 2

Level 3

Take all of the following Mandatory Courses:

  • Professional Communication 3
  • Advertising: Emerging & Traditional
  • Selling Fundamentals
  • Marketing Metrics
  • Adobe Suite for Business

Take MGMT-1209 or ECON-1002

  • Corporate Social Responsibility & Ethics
  • Economics 1

Level 4

Take all of the following Mandatory Courses:

  • Digital Marketing
  • Strategic Marketing & Marketing Plan 3
  • Statistics for Marketing 3
  • Organizational Behavior
  • Sports, Entertainment & Event Marketing
  • Retail Management & e-Commerce

Gen Ed - Electives

Take 6 General Education Credits - Normally taken in Levels 2 and 4

Program Residency

Students Must Complete a Minimum of 19 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program.

Career Opportunities

Graduates of the Business - Marketing (Co-op) program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, market research, customer relationship management). Graduates are suited to a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative, and market researcher.

Program Description

Business - Marketing (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales, and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentations, spreadsheets, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Other Information

  • The Business - Marketing (Co-op) program shares a common first level with all business diploma programs in the Lawrence Kinlin School of Business which allows for program transfer, with no loss of credit, after Level 1.
  • Graduates of the two-year Business - Marketing (Co-op) Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program or the Honours Bachelor of Commerce (Digital Marketing) Degree program. "Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.
  • All program levels are offered in the fall and winter terms to allow students to make continuous progression to meet personal or co-op education needs. Levels 1, 2 and 3 runs in the summer term.
  • Students entering Level 1 of the program in January are expected to proceed into Level 2 of the program in the summer term. Students entering Level 1 of the program in February or May will proceed to Level 2 of the program in September.
  • Graduates may be eligible for admission to the following Graduate Certificate programs in the Lawrence Kinlin School of Business: Agri-Business Management, Human Resources Management, International Business Management, Logistics and Supply Chain Management, Marketing Management, Operations Management, Professional Financial Services, or Project Management. Graduate Certificate programs deliver a specialized professional curriculum in two four-month levels.
  • This program is eligible for consideration of college to college transfer of credits under the Ontario Provincial ONCAT agreement.

Co-operative Education

In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.

This is a two-year Co-operative Education program. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma. More information about co-operative education can be found at www.fanshawec.ca/co-op.

Applicants seeking a non-Co-op Endorsed Diploma should apply to the Business - Marketing program, Program Code BMK1.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
  • Contribute to the development of pricing strategies that take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
  • Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
  • Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
  • Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
  • Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
  • Communicate marketing* information persuasively and accurately in oral, written, and graphics* formats.
  • Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
  • Participate in conducting market research* to provide the information needed to make marketing* decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
  • Participate in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various, and changing technologies, systems, and computer applications used in marketing* environments.
Last updated October 2019

About the School

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada – approximately a two-hour drive from Toronto and Niagara Falls. There are 21,000 full-time students, including ... Read More

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada – approximately a two-hour drive from Toronto and Niagara Falls. There are 21,000 full-time students, including more than 6,000 international students from 97 different countries. Read less
London , Simcoe , Saint Thomas , Woodstock + 3 More Less