Diploma in Business Management


6 locations available

Program Description



Agilely integrates a complete vision of the most important elements for making decisions in an organization, based on technological tools that will guarantee success in your position.

Benefits of the program:

  • You will apply cutting-edge methodologies that will allow you to better address your collaborators by proposing measurable and challenging goals.
  • You will practice the best techniques for project management.
  • You will acquire knowledge and skills that will help you to develop your skills in the business intelligence topic.
  • You will learn to project a powerful executive image, you will use body language in your favor and you will know the fundamental elements of the social and executive protocol.
  • You will acquire tools for the impeccable management of service marketing for the benefit of your organization.
  • You will develop knowledge and skills to achieve a leadership focused on the person based on a coaching and empowerment that contributes to the development of the talent of its personnel.
  • You will understand the essence of the financial success of any organization that seeks profitability as one of its main objectives.

Addressed to:

High and managerial managers of the business and public sector, preferably with a bachelor's degree, although not limited, with a minimum year of experience in managerial or managerial positions and with personnel under their charge.

Content of the program

The Diploma in Business Management consists of seven modules , totaling 112 hours of study in total.

Module 1. Successful Models of Leadership and Coaching (16 hours)

  • Historical background of 2 successful institutions
  • Diagnosis of leadership style
  • Leadership models that remain despite the time
  • Relationship of leadership and coaching
  • Building the skills of a coach
  • Coaching methodology
  • Accompaniment and motivation towards effectiveness

Module 2. Corporate Strategic Formulation (16 hours)

  • Analysis of the global situation
  • Strategic thinking
  • Surrounding analysis
  • The strategic planning process
  • The Balanced Scorecard in the administration and strategy center
  • Initiatives aligned throughout the company
  • Control and monitoring actions

Module 3. Project Management (16 hours)

  • Introduction
  • Basic concepts of project management
  • Starting a project
  • Planning a project
  • Project control
  • Project closure

Module 4. Business Intelligence (16 hours)

  • Introduction and history of business intelligence.
  • Life Cycle of Business Intelligence.
  • Current providers (vendors) in business intelligence.
  • Success stories in business intelligence.
  • Case study on a computational tool

Module 5. Executive Image (16 hours)

  • Impact of the physical image in the business world
  • Executive image and dress codes
  • Smart cloakroom
  • Psychology of color as a tool of persuasion
  • Body language and verbal communication
  • Social and executive protocol
  • International protocol (USA, China, Japan)

Module 6. Marketing of Services (16 hours)

  • Characteristics of the services
  • Strategies designed to deal with each of the characteristics
  • The 3 types of marketing required for the service industry
  • The importance of identifying and evaluating moments of truth
  • Evaluation of the need to evaluate the processes and the quality of the service performed
  • The difference between transactional and relational marketing
  • Pure products, pure services and the importance of the combination
  • Services and its base in labor and equipment
  • The correct pyramid of the organization
  • The mix of expanded marketing for the Services Industry
  • Marketing focused on the strategy of the company
  • How to treat difficult customers
  • How to deal with the complaints of angry customers

Module 7. Strategic Finance (16 hours)

  • Global trends and vision of the future.
  • Understanding the finances of a company.
  • Investment projects and long-term financing
  • How to generate value in an organization
Last updated Dec 2019

About the School

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario ... Read More

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario mexicano Eugenio Garza Sada. Su labor es apoyada por asociaciones civiles integradas por destacados líderes de todo el país, comprometidos con la calidad de la educación superior y con el desarrollo de México. Read less
Monterrey , Buenavista , Mexico City , Zapopan , Puebla City , Mexico City , Santiago de Querétaro , Mexico City , Tampico , San Luis Potosi , Ciudad Juarez , Leon , Saltillo , Cuernavaca , Toluca , Chihuahua , Aguascalientes , Culiacán , Hermosillo , Tijuana , Morelia , Torreón , Cancún , Heroica Veracruz , Ciudad Obregón , Pachuca , Reynosa , Irapuato , Mexicali , Mérida , Oaxaca , Villahermosa , Nogales , Campeche , Mexico City + 34 More Less